Paid Media Manager | Barcelona

If running paid campaigns across a bunch of platforms is your happy place and you think as much about the journey as the click this could be a good fit. Youre in Google Ads in the morning LinkedIn Campaign Manager over lunch and Reddit or TikTok in the between youre thinking about how these campaigns work together to move real people through our funnel.

Were hiring a Paid Media Lead to plan deploy and optimize campaigns across our paid channels. This role isnt just about setting campaigns live and watching the numbers. Its about thinking carefully about the marketing funnel inventing new ways to bring quality leads and accounts into it and using paid media to move them all the way through to sales-ready. Youll work closely with our Senior Director of Creative Performance Marketing turning creative briefs and campaign strategies into live campaigns that actually perform. Youll own the technical craft

of paid media (structure targeting bidding testing iteration) and the strategic craft of designing campaigns that do their job at each funnel stage.

This is an individual contributor role with no direct reports. What youll be doing is deep hands-on platform work combined with real strategic thinking about how paid fits into the broader journey.

Day to day youll:

Plan campaign architecture across platforms with clear funnel intent (awareness consideration decision) and matching audience creative and CTA logic for each stage

Get creative about lead acquisition itself: figure out how to reach new audiences test new platforms and formats and keep growing both the quantity and quality of leads coming into the funnel

Design retargeting and lifecycle audiences that work with email nurture content offers and sales outreach to move leads through the funnel

Partner with the rest of the marketing team on lead qualification and hand-off criteria so what reaches sales is actually ready to convert

Contribute creative direction to ad concepts and copy working with our creative resources on work that resonates

Build and launch campaigns in Google Ads Microsoft Ads LinkedIn Meta (Facebook and Instagram) Reddit TikTok and emerging platforms like Chat GPT Ads

Set up and manage audience targeting including custom audiences lookalikes contextual intent and account-based lists

Own bid strategy selection and budget pacing across campaigns

Traffic creative assets keep naming conventions consistent and manage UTMs

Set up conversion tracking (pixels server-side offline conversions) and make sure GA4 is telling us the truth

Run structured A/B tests on copy creative audiences and bidding

Pull data build reports and share whats working (and what isnt) with the team

Continuously optimize campaigns moving budget toward whats performing and shutting off what isnt

What matters most

You should be a technically strong paid media operator with meaningful hands-on time across multiple platforms. Not just Google. Not just Meta. You should be genuinely comfortable in three or more and hungry to learn new ones as they emerge.

Just as important: you should think in funnels not just campaigns. The point of running paid isnt to hit CTR benchmarks in isolation. Its to move real people from not knowing us to considering us to choosing us. Youll design campaigns that work alongside nurture content and sales to do their actual job at each stage of the journey.

Youll also need to be a creative problem-solver about lead acquisition itself. Not just running the campaigns weve imagined but figuring out how to reach audiences we havent reached yet inventing new ways to bring net new leads and accounts into the funnel and partnering with the rest of marketing so those leads are qualified for sales when they hand off. Growing both the quantity and quality of leads in the pipeline is the real measure of success.

And the best paid media leads bring real creative instinct alongside the technical craft. They can look at ad copy and know why it will or wont land. They can spot the audience insight that turns a decent campaign into a great one. They have opinions about hooks headlines and offers.

That creative sensibility on top of the technical skills is what were really looking for.

• 5 years of hands-on paid media experience across multiple platforms

• Advanced expertise in Google Ads LinkedIn Campaign Manager and Meta Ads Manager

• Working experience with at least two of: Reddit Ads TikTok Ads Manager ChatGPT Ads YouTube Microsoft Ads programmatic or other emerging platforms

• Strong understanding of the marketing funnel and how paid media integrates with nurture content and sales to move leads through it

• Real creative instinct: you have opinions about ad copy hooks and concepts and can point to work youve influenced or written that performed

• Creative problem-solving around lead acquisition: a track record of finding new ways to reach audiences and grow both the quantity and quality of leads in the funnel

• Strong grip on conversion tracking (pixels server-side offline conversions GA4)

• Experience building custom audiences lookalikes and account-based targeting

• Structured A/B testing experience and a track record of using test results to actually improve performance

• Comfortable in dashboards and pulling your own data

• Bachelors degree

  Nice to have: experience with paid campaigns in multilingual markets. Localization SaaS professional services or complex B2B global marketing experience. Hands-on with AI tools in performance workflows (creative variation audience research copy testing predictive bidding personalization). Familiarity with attribution modeling beyond last-click. Working knowledge of

  SEO CRO or organic social.

  A quick note on fit

  This role sits at the intersection of technical execution funnel strategy and creative problem-solving (both on the ad craft side and on the lead acquisition side). If you love the platforms have real opinions about creative think about paid as a way to move people through a journey and enjoy the challenge of finding new ways to bring quality leads in youll thrive here. If youre purely a media buyer with no creative interest or purely a creative with no platform depth one side of this role will probably feel like a stretch. Applicants should be ready to talk through specific campaigns theyve built the creative behind them how those campaigns fit into the funnel and an example or two of creative problem-solving on lead acquisition.