Onsite Events, Amazon Business
Department:
Job Summary
This role is part of the Amazon Business WW Marketing team and our vision is to establish Amazon Business as the most recognized B2B brand.
As a Marketing Manager working on onsite events you will be responsible for the strategy and optimization of global campaigns to help customers shop during important Amazon Business promotional sales events and delight business and organizational customers during other moments of the year that are important to them.
You will partner with marketing and operations teams to deliver campaigns across outbound organic and paid marketing channels (e.g. email display ads) and onsite campaigns and experiences on Amazon Business to support onsite events.
To be successful in this role you will work seamlessly with stakeholders across Amazon Business Sales Marketing Operations and Tech teams in the EU and with global teams to optimize through scale and continuous experimentation.
The ideal candidate has experience in online merchandising digital marketing paid media and project management. The ideal candidate will also have a track record of success in delivering results at scale and working cross-functionally across multiple teams and countries. The individual will thrive in a fast-paced high-pressure entrepreneurial environment. If youre looking to join a dynamic growing team in a high-impact role this is a great fit for you.
Key job responsibilities
Develop cross-channel campaigns and CX strategies for customers during impactful onsite events
Collect customer feedback through research and anecdotes to optimize marketing and experiences for onsite events
Identify merchandising and marketing channel gaps and opportunities and devise A/B experimentation plans
Track KPIs and progress to goals to measure success of campaigns experimentation and new initiatives
Partner with tech and operations team on process automation and execution enhancements
Develop processes to gather inputs from partner teams and communicate back with key information and deadlines
Manage and report out on project status and results to leaders including lessons learned and action plans
- Experience in professional non-internship marketing
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation macros charts and pivot tables)
- Experience building executing and scaling cross-functional programs or marketing campaigns from concept to completion
- Experience managing and measuring marketing performance in various channels
- Experience presenting ideas to various levels of an organization to gain support for initiatives
- Experience working with marketing tools including email web analytics CRM and marketing automation platforms
- Experience in A/B testing
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About Company
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