On-Trade Sales Specialist

If you currently work for Brown-Forman please apply by clicking the Careers icon on the Workday portal.

Were actively seeking a dedicated and dynamic Sales Representative to strengthen our presence and drive growth for our exceptional portfolio of super premium spirits within the on-premise channel specifically high-end bars restaurants and exclusive clubs.

This role is a hands-on opportunity focusing purely on operational sales excellence and direct engagement with our most prestigious accounts.

Your mission will be to ensure our super premium brands are not just available but are celebrated preferred and showcased as the pinnacle of quality at every elite establishment you manage.

Meaningful Work From Day One

What you can expect
Achieve sales and distribution goals through the execution of brand building activities and education tools of assigned On Trade clients:
Negotiate trade agreements with key consumption points that include
(Volume portfolio visibility Promotional promotion and activation).
Regular and systematic visits to the client according to the work plan
previously agreed with the Manager Area.
Establish an excellent relationship with the points of sale at all levels
(Owner Bartender Key Waiters Buyer).
Report all field work according to BF processes through the hardware
provided and the CRM program.
Ensure an optimal stock level within your customers.

Collect and update information on the activities of competitors
consumers the dynamics of commerce and report to Area Managers.
(Hospitality and intermediaries).
Run brand training programs for core customers.
POS Material Management.
Management of the wholesalers assigned.

What you bring
Demonstrable experience in sales in the alcoholic beverages luxury or
consumer goods sector especially in the HORECA channel or premium
accounts.
Excellent communication negotiation and relationship management skills.
Deep knowledge of the in Northeast Area (Girona Barcelona & Border ) market a network of contacts in the on-trade channel.
Ability to work autonomously and results-oriented.
Passion for spirits brands with a sensitivity for luxury and detail.
High level of Spanish and English (oral and written).
Drivers license and availability to travel around the Community of Catalunya.

What makes you unique
Previous experience with super premium spirits brands or luxury products.
Training in hospitality marketing or related disciplines.
Knowledge of mixology cocktail trends and bar culture.
Ability to create memorable brand experiences both at the point of sale and at events.
Creative and innovative mindset to propose differential activations.

#LI #LO1

Requisition Type:

Employee

Management Level:

Professional

Global Job Level:

P5

Number of Openings Available:

1