Omnichannel Brand Manager (mfx)

To strengthen our Commercial Affiliate in Barcelona Spain we are currently hiring a

Location: Barcelona (with exposure to Portugal)

Contract: Fulltime permanent

The Opportunity

Within our Marketing & Omnichannel team we operate in a highly complex and impactful therapeutic landscape - covering rare diseases hematology nephrology and immunology. Our approach is fully omnichannel: integrating CRM digital channels field force activities and medical education into a cohesive and data-driven strategy.

We are looking for an Omnichannel Brand Manager who will act as both the analytical engine and tactical executor of the team. This role goes beyond reporting- you will interpret performance data and translate insights into meaningful actions that drive engagement and outcomes.

Reporting to the Omnichannel Manager Iberia you will play a key role in executing strategy and shaping how we engage healthcare professionals across channels.

The Role

• Own and continuously enhance the omnichannel dashboard (HCP coverage contact frequency digital engagement outcome metrics by indication)
• Monitor and analyze digital campaign performance (email product websites paid media social media) delivering action-oriented monthly reports
• Support the definition of digital and field objectives ensuring alignment with business goals
• Conduct ad hoc analyses to inform investment decisions channel prioritization and strategic reviews
• Execute tactics defined in the annual omnichannel plan
• Manage day-to-day delivery of campaigns congresses webinars and digital activations
• Coordinate with creative and digital agencies (briefing timelines quality control)
• Support the field force with onboarding materials campaign updates and sales support tools
• Contribute to the development of content for owned channels (social media HCP newsletters product platforms) in line with regulatory requirements (Spain & Portugal)
• Provide operational support for the Portuguese market working closely with the local manager

Your Skills and Experience:

• Degree in Life Sciences Engineering Business Administration Marketing or a related field
• (Postgraduate studies are a plus)
• Approximately 3 years of experience in pharmaceutical marketing
• Proven experience in data analysis and campaign performance tracking
• Familiarity with omnichannel environments (CRM digital channels field force engagement)
• Clear communication skills: able to present data visually and effectively to internal teams and the field force
• Digital curiosity: interest in new tools automation and innovative ways to engage HCPs
• Spanish: native or bilingual
• English: professional proficiency
• Strong skills in Excel and PowerPoint
• Experience with BI tools (Power BI Tableau) or analytics platforms (e.g. Google Analytics email tools) is a plus
• Portuguese: nice-to-have not required

Reporting Relationships:

• Reports to: Omnichannel Manager Iberia
• Direct Reports: none

Why Join Us

• Real learning opportunities in cutting-edge omnichannel environments within the pharmaceutical industry
• Exposure to high-value complex therapeutic areas
• A workplace where data digital tools and strategy are truly integrated
• A competitive compensation package aligned with market standards and your experience

Join us and contribute to making a difference in the lives of patients with rare diseases. Apply today!

CSL Vifor is a global partner of choice for pharmaceuticals and innovative leading therapies in irondeficiency and nephrology. We specialize in strategic global partnering in-licensing and developing manufacturing and marketing pharmaceutical products for precision healthcare aiming to help patients around the world lead better healthier lives. Headquartered in St. Gallen Switzerland CSL Vifor also includes the joint company Vifor Fresenius Medical Care Renal Pharma (with Fresenius Medical Care). The parent companyCSL headquartered in Melbourne Australia employs 32000 people and delivers its lifesaving therapies to people in more than 100 countries.

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