Marketing Manager (Southern Europe)

Strategic Brand Marketing

• Develop creative campaign concepts and turn them into actionable marketing plans timelines and deliverables
• Support and execute integrated marketing campaigns across several markets including online offline retail and experiential activations
• Implement regional campaigns aligned with global brand direction and priorities
• Identify opportunities to grow awareness engagement and retail support across key markets
• Campaign project management ensuring activity aligns with global brand and licensor guidelines
• Support franchise calendar planning and maintain regional marketing timelines
• Support large-scale brand activations partnerships and public events across different markets.
• Ensure all marketing assets and executions align with brand guidelines and approval processes.

Campaign Management

• Develop creative campaign concepts that align with global brand strategy and are culturally relevant to each market
• Execute and project manage integrated campaigns across digital social PR print influencer experiential and retail channels
• Manage multiple projects simultaneously while maintaining strong attention to timelines budgets and details
• Coordinate with agencies licensors and internal teams to develop brand assets (eg; inflatables character mascots etc)
• Track campaign performance and provide reporting and insights
• Track campaign performance and support post-campaign reporting and case studies

Brand Social Retail & Trade Marketing

• Support the delivery of regional brand campaigns across key franchises
• Collaborate with retail partners on launches campaigns and activations
• Develop retailer and licensee presentations and support materials
• Coordinate trade marketing and campaign assets with global teams and licensees
• Collaborate with social and content teams to develop engaging campaigns that drive awareness engagement and brand affinity
• Support regional social channel agents and coordinate content approvals with agencies and licensors

Stakeholder Management

• Build strong relationships with licensors retailers agencies and licensees
• Collaborate with cross-functional teams including commercial partnerships franchise creative legal and finance
• Present campaign updates and plans to internal stakeholders
• Ability to manage multiple stakeholders and work across different time zones and cultures.

Territory Scope

• Southern Europe with key priority markets France Spain and Italy

Budget Management

• Support budget tracking and campaign forecasting
• Ensure campaigns are delivered within agreed budgets
• Focus on delivering commercially effective campaigns

Leadership & Team Support

• Provide support and guidance to junior team members where required
• Contribute positively to team culture and collaboration

Qualifications :

• Significant experience in marketing entertainment licensing retail marketing or agency roles
• Fluent in French and English language able to communicate effectively with partners and stakeholders; including the ability to draft correspondence presentations and reports in French and English
• Experience delivering integrated marketing campaigns
• Strong stakeholder management and organisational skills
• Commercial awareness and project management capability
• Strong attention to detail and accuracy in all aspects of marketing execution and reporting
• Strong communication and presentation skills
• Proficiency in PowerPoint and Excel

Personal Attributes

• Highly organised and proactive
• Collaborative and team-oriented
• Passionate about entertainment brands and pop culture
• Able to multi-task and work in a fast-paced environment
• Strong attention to detail and communication skills

Additional Information :

Compensation
Base Salary: 53000 - 70000 gross per annum depending on experience skills and qualifications.

What We Offer                                                                                                                                        

Working at WildBrain is more than a job its the opportunity to join forces with extraordinary insightful and imaginative people who will recognize your talents and encourage your professional growth and development in a work environment that promotes creativity and individuality. We offer competitive benefits and we invest in our people and their future.  

Our Commitment                                                                                                                                   

Diversity Equity and Inclusion are in our DNA. As a global leader in kids and family entertainment we strive to reflect and honour the diversity of our audiences around the world. We believe that creating diverse and inclusive content & brands begins with fostering a culture of belonging at WildBrain. To us a culture of belonging is one where we celebrate and welcome the diversity of all employees stakeholders and external partners and strive to create an environment where every individual feels valued respected and brings their authentic self to work.  

We demonstrate our commitment to this by striving to provide a supportive work environment and a corporate culture that welcomes and encourages equal opportunities for all employees. We recognize that people bring experience and talent that goes beyond the technical skills and requirements of a job. If you possess similar experience that is close to what weve listed here we encourage you to please still consider applying. We strongly believe that diverse experience transferable skills and passion are key! WildBrain accommodates people with disabilities throughout the recruitment and selection process. Applicants are encouraged to make their needs known in advance if accommodation is required. 

About WildBrain CPLG 

WildBrain CPLG is a trusted licensing partner for leading brands worldwide offering 50 years of expertise building consumer products and location-based entertainment programmes across the entertainment sport corporate and lifestyle sectors. With over 20 offices serving the UK Europe India the Middle East China Asia Pacific and the US WildBrain CPLG combines the strength of global reach with expertise in local markets to achieve the best results for partners. Our passionate teams consistently challenge themselves to explore new and innovative ideas and opportunities in partnerships activations creative and business processes to celebrate and build brands. At WildBrain CPLG we believe that collaboration is about clarity openness and trust and we are widely known for our no-nonsense straightforward approach. WildBrain CPLG is part of WildBrain Ltd. a global leader in kids and family entertainment. Please contact us or visit the WildBrain CPLG website for more information: . 

About WildBrain

At WildBrain we build and grow beloved family brands through exceptional entertainment experiences. Home to franchises such as Strawberry Shortcake Teletubbies Yo Gabba Gabba! Inspector Gadget and Degrassi we are a global leader in franchise managementbringing stories to life through content production audience reach and consumer products. Our award-winning studio has partnered with top global platforms such as Apple TV Netflix and the BBC producing acclaimed series such as The Snoopy Show Strawberry Shortcake: Berry in the Big City Teletubbies (2015) Yo Gabba GabbaLand! and Finding Her Edge. The WildBrain Network offering more than 1000 channels across YouTube FAST and AVOD delivers premium-quality content to todays kids and families wherever theyre watchingconnecting advertisers to audiences at scale through brand-safe media solutions. WildBrain CPLG our global licensing and consumer products arm represents our own and partner brands across major territories worldwide. Headquartered in Toronto WildBrain trades on the Toronto Stock Exchange (TSX: WILD). Visit us at . 

Attention: We have been made aware of individuals and recruitment agencies falsely claiming to represent WildBrain and offering employment opportunities on our behalf.

All legitimate opportunities are managed through our internal Talent Acquisition team and verified partners and are posted on our official careers page and LinkedIn. If you are unsure about the legitimacy of any outreach please verify by contacting us directly.

Remote Work :

No

Employment Type :

Full-time