Marketing Analytics & Finance Growth Senior Manager, B2C

At Preply were all about creating life-changing learning experiences. We help people discover the magic of the perfect tutor craft a personalised learning journey and stay motivated to keep growing. Our approach is human-led tech-enabled - and its creating real impact.

Weve just reached unicorn status with a $150M Series D accelerating our vision to transform education through human-led AI-enhanced learning. Today 100000 tutors teach 90 languages to learners in 180 countries - and were only getting started. As a category-defining company were shaping what the future of learning looks like at global scale.

Every Preply lesson sparks change fuels ambition and drives progress that matters. Joining Preply means helping define the future of education at global scale and building something that truly matters for millions of people every day.

Marketing is Preplys single biggest financial lever. This role owns the analytics behind it: how much we spend to acquire learners where and how we know its working. Youll live in incrementality marginal CAC LTV geo lift and holdout testing media mix modelling and the paid/organic relationship. This is a measurement ownership role: you design the test and defend the answer not monitor a dashboard.

The seat formally sits in Strategic Finance reporting to the Director of FP&A. Thats about access to the model and the CFO not accounting. You wont do month end close. If your strength is marketing analytics well teach you the modelling.

Youll work directly with the VP of Growth COO and CFO as the trusted partner on channel and country level investment decisions. An enabler of fast disciplined decisions not a blocker.

This is a senior ownership role. You interpret outputs understand drivers risks and opportunities and own the story upward. Youll decide under short timelines and incomplete information weigh trade offs and land a clear recommendation. A core part of the job is building the frameworks that let Growth move fast with the right guardrails. You dont just report on decisions you shape how they get made.

• Incrementality & efficiency: measure the true incremental return on marketing spend using geo lift holdout testing and media mix modelling; find the point where marginal spend stops paying off; quantify the paid/organic relationship (halo cannibalisation blended CAC).

• Financial modelling & forecasting (teachable): the model connecting marketing spend to acquisition retention and LTV; monthly/quarterly forecasting and variance narrative; scenario and sensitivity analysis for spend changes and macro shifts.

• Investment framework & guardrails: the decision rules ROI thresholds and spend limits that let Growth move fast within clear boundaries.

• Geo expansion: size new markets model the investment case set return thresholds track performance against thesis.

• Business partnership & reporting: be the Finance partner Growth actually wants in the room; translate analysis into clear recommendations for the VP of Growth COO and CFO; pressure test the financial case behind major marketing bets.

• AI in the workflow: use AI tools to speed up analysis and model builds.

• 8 years in marketing analytics growth analytics performance marketing or similar fluent in incrementality marginal CAC LTV retention curves geo lift/holdout testing and media mix modeling. (The one thing we cant teach.)

• A track record of having owned a measurement method end to end: designed the test ran the analysis changed a decision. Not just tracked metrics someone else defined.

• Experience at a high growth B2C marketplace or subscription business.

• Deep understanding of CAC LTV payback periods and channel efficiency.

• A clear communicator who can defend a specific recommendation under senior challenge.

• A track record of influencing marketing or growth teams and building frameworks that stick.

• Fluency with Looker Snowflake/SQL and advanced Sheets/Excel.

• AI fluency demonstrated success using AI tools to drive insights and efficiencies

• Comfortable building models or a strong analytical foundation and appetite to learn fast.

• FP&A strategic finance or commercial finance experience (genuinely optional).

• Hands on financial modelling for user acquisition.

• Experience in fast growing data driven startups or marketplaces.

• An open collaborative dynamic and diverse culture;

• A generous monthly allowance for lessons on Learning & Development budget and time off for your self-development;

• A competitive financial package with equity leave allowance and health insurance;

• Not in Barcelona We offer an attractive relocation package to join us in our Preply Barcelona Hub

• Access to free mental health support platforms;

• Access to Gympass-partnered wellness and gym centers throughout Spain to promote and support well-being and physical health;

• The opportunity to unlock the potential of learners and tutors through language learning and teaching in 175 countries (and counting!).

• Care to change the world - We are passionate about our work and care deeply about its impact to be life changing.

• We do it for learners - For both Preply and tutors learners are why we do what we do. Every day we focus on empowering tutors to deliver an exceptional learning experience.

• Keep perfecting - To create an outstanding customer experience we focus on simplicity smoothness and enjoyment continually perfecting it as every detail matters.

• Now is the time - In a fast-paced world it matters how quickly we act. Now is the time to make great things happen.

• Disciplined execution - What makes us disciplined is the excellence in our execution. We set clear goals focus on what matters and utilize our resources efficiently.

• Dive deep - We leverage business acumen and curiosity to investigate disparities between numbers and stories unlocking meaningful insights to guide our decisions.

• Growth mindset - We proactively seek growth opportunities and believe todays best performance becomes tomorrows starting point. We humbly embrace feedback and learn from setbacks.

• Raise the bar - We raise our performance standards continuously alongside each new hire and promotion. We build diverse and high-performing teams that can make a real difference.

• Challenge disagree and commit - We value open and candid communication even when we dont fully agree. We speak our minds challenge when necessary and fully commit to decisions once made.

• One Preply - We prioritize collaboration inclusion and the success of our team over personal ambitions. Together we support and celebrate each others progress.

is committed to creating an inclusive environment where people of diverse backgrounds can thrive. We believe that the presence of different opinions and viewpoints is a key ingredient for our success as a multicultural Ed-Tech company. That means that Preply will consider all applications for employment without regard to race color religion gender identity or expression sexual orientation national origin disability age or veteran status.

Required Experience:

Senior Manager