Manager, Global CRM Marketing Automation
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Job Summary
ABOUT US
In more than ten countries around the world The Knot Worldwide champions the power of celebration. Our global family of brands provide best-in-class products services and content to take celebration planning from inspiration to action. At the core of our business is our industry-leading global online wedding Vendor Marketplace connecting couples with local wedding professionals and a comprehensive suite of personalized wedding websites planning tools invitations and registry services that make wedding planning easier for couples around the globe. Each year we connect more than 4.5 million users with around 900000 global small businesses through our Vendor Marketplace.
LIFE AT TKWW
At The Knot Worldwide we believe in doing work that matters. Each year we help millions of couples around the world celebrate lifes most meaningful moments while also helping hundreds of thousands of global small business owners get discovered and scale. Life here means working alongside a team that cares deeply not just about the work you do but about the life you live. We prioritize employee well-being and development through meaningful opportunities for growth and we celebrate milestones and wins in a big way. After all celebrations are what we do best.
ABOUT THE ROLE AND OUR TEAM
The Knot Worldwide is seeking a passionate Marketing CRM Automation Manager to join our International CRM team. This role is ideal for a technically-minded marketer who enjoys bringing customer journeys to life through automation personalization and data-driven communication strategies.
As a key member of the CRM team you will help build and execute customer journeys campaigns and automated programs across email push notifications SMS and in-app messaging for our international brands and markets. You will work closely with CRM Strategy Product Analytics and Marketing teams to deliver highly personalized experiences that engage and guide couples throughout their wedding planning journey.
The ideal candidate combines strong marketing instincts with hands-on technical expertise in Salesforce Marketing Cloud and/or Braze and is excited to grow their CRM automation and lifecycle marketing skills in a fast-paced global environment.
This is an opportunity to transform customer and business data into meaningful customer experiences while helping scale best-in-class CRM programs across The Knot Worldwides international portfolio.
RESPONSIBILITIES- Build launch and optimize customer journeys campaigns and automations across email push SMS and in-app messaging using Salesforce Marketing Cloud and/or Braze.
- Develop and execute personalized data-driven CRM programs including behavioral triggers lifecycle journeys and automated engagement campaigns.
- Leverage customer data Data Extensions SQL and audience segmentation to enable sophisticated targeting personalization and campaign execution.
- Utilize HTML AMPScript and/or Liquid to build modify and personalize CRM communications and templates.
- Partner closely with CRM Strategy Managers to brainstorm build and bring customer lifecycle campaigns and trigger-based programs to life.
- Design execute and analyze A/B tests across campaigns journeys and customer experiences to drive continuous optimization and performance improvements.
- Monitor campaign channel audience and segment performance providing insights and recommendations to improve engagement conversion and customer experience.
- Build and maintain reporting to measure campaign effectiveness and support data-driven decision making.
- Collaborate cross-functionally with Marketing Brand Partnerships Data Engineering Martech and CRM Operations teams to support new initiatives launches and customer engagement strategies.
- Serve as a Salesforce Marketing Cloud and/or Braze subject matter expert helping support campaign execution and best practices across multiple international markets.
- 35 years of experience in CRM marketing automation including building testing and deploying email push SMS and in-app messaging campaigns.
- 13 years of hands-on experience with Salesforce Marketing Cloud and/or Braze including Journey Builder Automation Studio Data Extensions audience segmentation and campaign orchestration.
- Working knowledge of SQL HTML/CSS AMPScript and/or Liquid for campaign development personalization and automation.
- Experience building and optimizing customer journeys triggered campaigns and lifecycle marketing programs across multiple CRM channels.
- Strong understanding of email marketing best practices deliverability and compliance requirements including CAN-SPAM regulations.
- Experience designing executing and analyzing A/B tests to improve customer engagement and campaign performance.
- Ability to work with complex customer datasets to develop targeted audience segments and personalized customer experiences.
- Strong project management and organizational skills with the ability to manage multiple priorities and deadlines in a fast-paced environment.
- Excellent verbal written and interpersonal communication skills with a demonstrated ability to collaborate effectively across Marketing Product Analytics Engineering and Operations teams.
- A proactive curious and solutions-oriented mindset with a passion for learning innovation and continuous improvement.
- Experience working in a global organization or supporting multiple brands and markets is a plus.
#LI-Hybrid #management-track
AI FLUENCY
At TKWW AI is a tool that helps our teams work smarter move faster and spend more time on the work that matters most. We expect every employee in every role to build fluency with the AI tools relevant to their work use them thoughtfully and with sound judgment and bring curiosity as these tools keep evolving. This isnt about replacing our peoples expertise its about equipping every employee to use AI to raise the bar on the work we do together.
WHAT WE LOVE ABOUT YOU:
- Commit to our customers: You act as one team on behalf of our customers. You lead with head and heart and build what matters for lifes most meaningful moments.
- Raise the bar: You define great and work backwards. You dont just accept how its been done but boldly define how it should be. You are unafraid to innovate learn and keep moving forward toward our shared vision.
- Be all in: You believe in our mission and take ownership of your work. You debate openly to reach the best outcomes speaking with clarity and care embracing diverse perspectives then commit fully.
- Celebrate impact: You measure success by the outcomes you create. You hold yourself accountable to delivering value while recognizing progress and the lessons learned along the way. You love to win together.
WHAT YOU LOVE ABOUT US:
We provide meaningful high-impact benefits designed to support the holistic well-being of our diverse workforce and help our people thrive both professionally and personally. From physical and mental wellness to flexible time off our programs are built around the moments that matter most.
: OUR APPROCH TO HYBRID WORK
- For rolesthis includes regular in-office time to foster collaboration and connection.
- For roles not eligible for in-office expectations we support connection through virtual collaboration and intentional gatherings.
To facilitate in-person collaboration we have office spaces in Barcelona Spain; Delhi India; Galway Ireland; London England and New York NY.
US Notice: The Knot Worldwide provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race color religion sex national origin age or addition to federal law requirements The Knot Worldwide complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. The Knot Worldwide expressly prohibits any form of workplace harassment based on race color religion gender sexual orientation gender identity or expression national origin age genetic information disability or veteran status.
Privacy Notice: The Knot Worldwide (TKWW) processes your personal data to evaluate your application based on the legal ground of taking steps prior to entering into a potential employment contract. Only the data strictly necessary for this purpose is some cases your data may also be processed based on TKWWs legitimate interests (e.g. to improve recruitment practices or manage candidate pools) to which you can object at any time. You have the right to access rectify or delete your data and to object to certain uses. To learn more about your rights please consult our The Knot Worldwide (TKWW) processes your personal data to evaluate your application based on the legal ground of taking steps prior to entering into a potential employment contract. Only the data strictly necessary for this purpose is some cases your data may also be processed based on TKWWs legitimate interests (e.g. to improve recruitment practices or manage candidate pools) to which you can object at any time. You have the right to access rectify or delete your data and to object to certain uses. To learn more about your rights please consult our Privacy Policy. If you wish to file a complaint you may contact the competent data protection authority. If you wish to file a complaint you may contact the competent data protection authority.
Required Experience:
Manager
About Company
The Knot Worldwide brands (The Knot, WeddingWire, Bodas, The Bump and more) inspire, inform and celebrate people as they move through life's milestones.
