Manager, CRM & Lifecycle

Scopely is looking for a Manager CRM & Lifecycle to join our unannounced project working in our Barcelona hub (Flexible Hybrid).

At Scopely we care deeply about what we do and want to inspire play every day - whether in our work environments alongside our talented colleagues or through our deep connections with our communities of players. We are a global team of game lovers who are developing publishing and innovating the mobile games industry connecting millions of people around the world daily.

We are in the early stages of development on an ambitious unannounced cross-platform Midcore Strategy game featuring a well-known IP. You have the opportunity to join a highly experienced team to make a lasting impact on one of the next big releases.

This role reports directly to the VP of Marketing.

The CRM & Lifecycle Manager owns player lifecycle communication for the title from strategy through execution. Embedded within the games marketing team this person defines how we reach retain and re-engage players across CRM channels then builds and ships the campaigns that deliver on that strategy. They partner closely with Product Live Ops and UA to ensure player journeys are fully supported from first install through long-term engagement with particular focus on early retention and conversion.

• Define and own the lifecycle communication strategy across key player segments (new active lapsing and conversion-focused cohorts)
• Own the CRM and lifecycle communication calendar aligning messaging with live ops events feature releases and key player moments
• Develop the early-lifecycle communication framework (onboarding through D30) with explicit accountability for supporting D30 retention and conversion targets

• Build test and launch campaigns across email push in-game messaging and web surfaces using the CRM platform
• Configure audience segmentation journey logic A/B variants holdouts and send-time optimization
• Own campaign QA prior to launch including test sends audience validation and render checks
• Monitor live campaigns for delivery and performance issues and resolve or escalate as needed
• Own reactivation and win-back communication programs
• Partner closely with Product and Live Ops to influence feature development affecting player communication onboarding and early retention (e.g. messaging surfaces onboarding flows opt-ins)
• Represent lifecycle needs in live ops planning and product reviews
• Coordinate with Community and Player Experience to ensure a consistent player-first narrative across all outbound touchpoints
• Partner with analytics to design experiments and translate performance insights into strategy and roadmap recommendations

• 3 years in CRM lifecycle marketing growth or product management roles with hands-on channel execution
• Demonstrated ability to own communication strategy not just execution: segment definition calendar ownership and campaign roadmapping
• Strong understanding of player onboarding and early retention dynamics (D1-D30) in F2P mobile games
• Working proficiency with CRM and lifecycle orchestration platforms (e.g. Braze Iterable or equivalent in-house tooling)
• Experience designing and analyzing A/B tests holdouts and lifecycle experiments
• Strong analytical mindset with the ability to translate data into strategy and cross-functional recommendations
• Comfortable working within sprint-based development environments and influencing product decisions
• Excellent cross-functional communication and stakeholder management skills
• Experience in midcore mobile games (professional and/or deeply engaged player) preferred
• Familiarity with web-based marketing surfaces (landing pages webstores direct-to-consumer flows) a plus

Scopely is a leading video game and global interactive entertainment company home to many of the worlds most beloved and enduring experiences including two of the most successful mobile games of all-time MONOPOLY GO! and Pokémon GO along with Stumble Guys Star Trek Fleet Command MARVEL Strike Force WWE Champions the Scrabble franchise Yahtzee With Buddies and many others. Across mobile web PC and console Scopely creates develops publishes and live-operates one of the most diversified and award-winning portfolios in the games industry bringing hundreds of millions of players together through a shared love of play.

Founded in 2011 Scopely is powered by its exceptional team including thousands of world-class gamemakers around the globe a distinctive tenet-driven culture and its proprietary technology platform Playgami. Together these strengths have fueled Scopelys position as the #1 mobile games company in the U.S. and #2 globally generating more than $10 billion in lifetime revenue. Whether building global sensations like MONOPOLY GO! from the ground up or expanding through strategic acquisitions including the FoxNext GSN and Scopely Explore games businesses Scopely consistently delivers experiences players love today and return to for years to come.

Recognized multiple times as one of the 100 Most Influential Companies in the World by TIME magazine and one of Fast Companys Worlds Most Innovative Companies and Best Workplaces for Innovators Scopely believes that video games can be a force for good creating meaningful connections vibrant communities and making life better through play.

Scopely has global operations and partners across four continents in more than a dozen countries worldwide. For more information visit: to Candidates: Scopely will never request payment or financial information during the application or hiring process. Please apply only through our official website and verify that all Talent Partner communications come from an email address ending in @.

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Employment at Scopely is based solely on a persons merit and qualifications. Scopely does not discriminate against any employee or applicant because of race creed color religion gender sexual orientation gender identity/expression national origin disability age genetic information veteran status marital status pregnancy or related condition (including breastfeeding) or any other basis protected by law. We also consider qualified applicants with arrest or conviction records consistent with applicable federal state and local law.