Lifecycle Marketing Manager

Location: Barcelona Type: Full-time

Were hiringand were doing it the Frekuent a world where technology moves fast we move with purpose. If youre ready to make your next big move and create something meaningful youre in the right place.

Being part of our dream team isnt just about a job its about enjoying the frekuency. If youre ready to be part of this journey and grow together join us and make a real impact.

Get to know us

Frekuent is a fast-growing company redefining the payment experience helping businesses turn one-time buyers into lifetime clients through unique loyalty boosters. We believe that the secret to more sales is giving customers less: cashless contactless and effortless payment solutions that transform the way businesses operate. With Frekuent transactions happen in seconds keeping customers coming back for seconds.

Want to know more Check us out .

About the Role

Frekuent is building the infrastructure for unattended retail in Spain. We are a fast-growing team of 70 people with a lean high-impact marketing team.

Your core mission is to own the lead relationship after first contact turning prospects into customers and lost leads into new opportunities. You will build and run the nurturing and reactivation engine that Frekuent needs to scale working with a finite and listable ICP across the unattended retail sector in Spain.

This is a hands-on execution-focused role with direct impact on pipeline and revenue.

What Youll Be Doing

• Design and execute campaign sequences that move prospects through the funnel from first touch to sales-ready ensuring the right message reaches the right lead at the right moment
• Segment and re-engage lost leads with targeted reactivation campaigns based on vertical funnel stage and reason lost
• Build automated flows in Zoho Campaigns triggered by lead behaviour form submissions omni channel engagement no-response windows
• Maintain Zoho CRM as a reliable structured system that both sales and marketing can trust and act on
• Feed segmented lead lists into paid media for retargeting campaigns in close collaboration with our paid media specialist
• Brief the Designer on visual assets needed for email and nurture flows
• Track and report on email performance lead progression and reactivation rates feeding insights back to the Campaign Manager and CMO

Who Were Looking For

Must Have

• 5 years in lifecycle CRM or email marketing in a B2B environment
• Hands-on experience with a CRM and email automation platform Zoho HubSpot Salesforce or similar
• Strong segmentation skills you think in lists triggers and conditions not just campaigns
• Comfortable managing multiple active flows in parallel within a sprint-based workflow
• Takes ownership end-to-end from brief to launch to optimisation without needing to be chased
• Data-driven mindset you make decisions based on open rates click-through rates and conversion not instinct alone

Nice to Have

• Familiarity with Clay Apollo or similar prospecting tools
• Experience working at the marketing and sales interface you understand what makes a lead sales-ready
• Experience in SaaS fintech or B2B tech companies

Hiring Process

We move fast and keep the process simple. Were looking to hire as soon as possible.

1. Introductory Call a conversation with our People team to get to know you and share what life at Frekuent looks like
2. Technical Interview a deep-dive with our Marketing team to assess your experience CRM knowledge and approach to lifecycle strategy
3. Assessment Presentation present your work to our CMO and show us how you think about the lead relationship

Whats in it for you

A hybrid model that works Enjoy the energy of our office 3 days a week and the flexibility of working remotely the other 2.

Flexible schedule because we trust you to own your time and your outcomes.

Meal vouchers Enjoy a monthly support of meal vouchers to make your workdays tastier.

Health & wellness private health insurance and discounted gym memberships to keep both body and mind in top shape.

Learning & development English classes and role-specific training because your growth is part of our journey.

23 days of paid time off plus local holidays because great ideas need space to rest.

A dynamic fast-growing environment where each day is unique and every idea counts.

A collaborative mindset surrounded by people who genuinely enjoy building together.

Regular afterwork & teambuilding events activities to relax connect and strengthen team bonds.

Why youll love it here

At Frekuent we believe our success is built on our people. Were a team of non-conformists committed and solution-driven individuals who know that infinity is the limit when it comes to innovation. With plenty of room for personal and professional development we value creativity ownership and collaboration all driven by a strong culture that fuels our growth.

Be authentic isnt just a value its our belief that embracing who we are and appreciating diverse backgrounds experiences and opinions is what truly enriches us.

If youre ready to jump into an exciting environment and make a real difference this is the place for you.

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