Head of Digital Marketing

Sulzer is a leading engineering company with a proud heritage of innovation. Join our global team to grow your expertise and develop innovative solutions that enable a prosperous and more sustainable society.

Job Summary
The Group Marketing & Communications Expert is responsible for managing large-scale communication and branding projects across the organization. This role ensures consistency in messaging supports executive communications and drives strategic initiatives in both internal and external communications.
This job profile is intended for recognized subject matter experts in a job area. Required to manage large projects or processes with limited oversight from manager. Coaches reviews and delegates work to lower level professionals.

Join our Sulzer Marketing team and help us take Digital Marketing to the next level.

We are seeking a strategic and hands-on Head of Digital Marketing to lead Sulzers global digital marketing agenda from Madrid. This role will drive demand generation digital transformation and customer engagement across

multiple business units and regions.

You will own the digital ecosystemspanning web performance marketing marketing automation and analyticswhile building a high-performing team and embedding a data-driven culture.

Key Responsibilities:

Digital Strategy & Transformation

• Define and execute a global digital marketing strategy aligned with business growth priorities (incl. full ownership of campaign execution)

• Lead digital transformation initiatives across channels platforms and customer journeys

• Partner with commercial and product teams to align digital programs with sales objectives

Demand Generation & Performance Marketing

• Drive qualified pipeline through integrated campaigns (SEO/SEM paid media ABM A/B testing email social)

• Optimize conversion funnels and lead lifecycle management

• Own digital KPIs: traffic engagement MQLs SQLs opportunities OI pipeline contribution ROI

Customer Experience & Web Ecosystem

• Oversee global website strategy UX/UI personalization and content performance

• Ensure consistent high-quality digital experiences across touchpoints

• Champion customer-centricity and journey optimization

Marketing Technology & Data

• Own and evolve the Martech stack (e.g. marketing automation (Hubspot) analytics tools (GA4 etc. demand generation tools etc.)

• Leverage data and insights to continuously improve campaign performance

• Implement scalable tracking attribution and reporting frameworks

Leadership & Stakeholder Management

• Build lead and develop a global digital marketing team mainly based in Madrid

• Collaborate with regional marketing teams and team of Product Marketing managers and business counterparts to ensure alignment and execution excellence

• Manage external agencies and technology partners

To succeed you need:

• Bachelor in Business / Marketing

• 10 years in digital marketing with at least 5 years in a leadership role

• Proven success in B2B ideally in industrial engineering or technology sectors

• Strong track record in demand generation and digital transformation

• Hands-on knowledge in Digital campaign set-up / Martech AI experience

• Deep expertise in performance marketing SEO/SEM and marketing automation

• Strong analytical mindset with experience in data-driven decision-making

• Experience managing complex multi-region digital ecosystems

• Familiarity with CRM platforms (e.g. Salesforce) and marketing tools (e.g. HubSpot Apollo Cognism Canva etc)

• Strategic thinker with a hands-on approach

• Strong stakeholder management and communication skills

• Change agent with the ability to influence across a matrix organization

• Fluent in English

• A permanent contract.

• A competitive salary as well as participation in the variable remuneration system based on personal and financial objectives.

• Meal vouchers.

• Access to a voluntary flexible compensation scheme allowing employees to optimize their salary package (e.g. health insurance transport childcare)

• Be part of an experienced and international team.

• A Good vibe working environment.

• The opportunity to grow your career within a solid and well-established international company.

• Be part of a dynamic organization undergoing continuous transformation and improvement.

• Offices location: Nuevos Ministerios (Madrid)

*Additional benefits may apply depending on the position and location.

Sulzer is an equal opportunity employer. We believe in the strength of a diverse workforce and are committed to offering an inclusive work environment.

We are proud to be recognized as a Top Employer 2026 in Brazil Canada China Finland Germany Ireland Mexico Switzerland South Africa the UK and the USA.