Go-To-Market Manager

Stark builds the worlds most powerful electric motorcycles. From the VARG MX to the road-legal VARG EX & SM our bikes have won world championships and are engineered to outperform anything with a combustion engine.

Were based in Sant Boi Barcelona growing fast (77% year-on-year) and building a team that will take us even further. If you want to work on a product that people are genuinely obsessed with this is it.

Stark will become the global market leader in premium motorcycles. Building premium motorcycles requires innovation and we need your help to make us succeed

Our mission is to lead the way towards a sustainable motorcycle industry by reducing plastic and CO2 pollution.

This will be achieved by building sustainable products that are superior to traditional technology in terms of Performance Emotion and Design.

Stark is growing fast and opening new geographies is one of the engines of that growth. Every new country is a multidisciplinary project: regulatory analysis homologation entity and tax setup commercial design operational readiness all running against tight timelines with cross-functional teams pulling in the same direction. We are building a function that owns the orchestration of that effort end-to-end. The GTM Manager turns the strategic intent of entering a country into a fully operational market ready to be handed over to ongoing market management and does it for several entry projects in parallel. The role sits inside Business Excellence at HQ in Barcelona and reports directly to the Business Excellence Director partnering with the Head of Global Market Management who owns the back end of the market lifecycle. Clean handover at go-live is part of how this role is defined. This is a build role; as Starks GTM pipeline scales the function grows from this seat.

• Lead the strategy work for each potential new geography: assess how we achieve our goals in the fastest and most cost-efficient way and make it happen.

• Bring the right inputs together by pulling analysis from across the relevant teams: commercial path with Sales and Marketing regulatory and homologation feasibility with Homologation entity tax and transfer pricing options with Legal and Finance IT and ERP requirements with IT operational and after-sales implications with Operations and Service Support resourcing needs with HR.

• Synthesise inputs into a clear recommendation and entry sequencing across the global pipeline.

• Build the entry business case per market: investment required P&L outlook ROI and break-even profile. Manage the entry budget once approved.

• Run each market entry as a structured project with clear scope milestones owners per workstream dependencies and risk profile.

• Negotiate and manage entry-specific local relationships before the entity exists: regulators and certification partners importers contract manufacturers and dealer candidates.

• Drive input analysis workload and decisions across the functions whose work the entry depends on. The functions own their work; you keep the project moving across them.

• Translate strategy decisions into operational design for the new market including commercial model (direct dealer hybrid) tax and transfer pricing setup local resourcing needs and logistics flow plugged into Starks centralised operating model.

• Define the market readiness checklist per market and the gate criteria agreed with the Head of Global Market Management.

• Conduct readiness assessments before go-live and chase closure on every open item.

• Maintain a live view of the GTM pipeline. Present entry status risks and timing per market to executive leadership and at key milestones to the Board.

• Drive go-live decisions jointly with the CRO and the Business Excellence Director including readiness sign-off entry sequencing and continuous improvement of speed-to-market.

• Execute formal handover to GMM at go-live: documentation open items contact maps operational runbooks. No market goes live without a confirmed GMM owner on the receiving end.

• Maintain working visibility on regulatory developments and partner ecosystems in target geographies in coordination with Homologation and Legal.

• Define and continuously improve the GTM playbook: readiness framework gate criteria entry case format and standard runbooks.

• Strong project management skills with the ability to run multiple parallel market entry projects without losing visibility on any of them.

• Strong financial fluency: comfortable building business cases and translating analysis into investment recommendations.

• Strong instinct for leading cross-functional teams via influence rather than direct reporting line across Legal Tax Finance Homologation IT Operations Service Support Sales Marketing and HR.

• Comfortable navigating regulatory complexity across very different jurisdictions.

• Comfortable building from a blank page when standards do not yet exist.

• Proactive ownership-driven mindset: you flag risks before they become problems and you do not wait to be asked.

• Fluent English. Spanish strongly preferred.

EXPERIENCE

• 6 to 10 years of experience in market entry GTM business development or international expansion in a scaling company.

• Demonstrable track record of opening new countries end to end not just feasibility studies.

• Automotive mobility or regulated-product industry experience strongly preferred.

NICE TO HAVE

• Portuguese language.

• Direct exposure to LATAM Oceania or North American market entries.

• Experience with homologation type approval or regulatory partner relationships.

• Experience designing market readiness frameworks or operational runbooks.

• The chance to work on a product people are genuinely passionate about

• A fast-growing company with real momentum

• A creative international team based in Barcelona

• Competitive salary and benefits package

• Direct access to riders race teams and the product this is not a remote-from-the-product role

• Subsidized lunch in our in house restaurant

• Free access to our in-house gym (including weekends!)

• 30 days of paid vacation

At Stark we dont just accept differencewe celebrate it we support it and we thrive on it for the benefit of our employees our products and our community.

We are committed to creating an inclusive environment where everyone regardless of gender identity sexual orientation race religion age neurodiversity or disability feels a true sense of belonging. We believe that diverse teams make better decisions and that a culture of equity is a prerequisite for innovation.

Accessibility: If you require any reasonable adjustments during the application or interview process (such as assistive technology extra time or a specific format) please let us know at We are here to support you.

We encourage applications from underrepresented groups and are excited to see how your unique perspective can help us grow