Global Marketing Manager – Demand Capture Systems, Journey, and Customer Proof

Description -

Job Summary

Key Responsibility

• Build the demand capture system: define how demand moves across the full journey create amodular scalable framework that works across segments and ensure HP shows up with a consistent and clear path to action regardless of where demand starts

• Design modular customer journeys that markets can deploy quickly across segments by defining message hierarchy CTA structures and offer progression/step-up logic ensuring journeys are simple repeatable and hard to misuse.

• Turn strategy into market-ready systems: translate HPs future of work and AI PC positioning into executable journeys clear offers and activation-ready frameworks

• Partner closely with GTM and portfolio teams to ensure strategy becomes immediately usablein-market

• Own customer proof as a core conversion layer: define a global customer proof strategy aligned to key audiences personas and use cases

• Transform case studies into modular reusable proof assets and embed customer proof into every stage of the journey

• Turn events into demand acceleration systems: define how events and high-value engagements fit into the demand journey as conversion triggers

• Create the insight loop that sharpens strategy

• Support the development and optimization of customer journeys across SMB Channel and Enterprise ensuring messaging content and calls-to-action are aligned to drive engagement and conversion

• Translate global strategy into practical execution turning Future of Work and AI PC positioninginto clear actionable campaign flows journey frameworks and activation guidance for markets

• Develop and maintain market-ready playbooks and campaign assets including modular content templates and journey guides that enable regional teams to execute quickly and consistently

• Integrate customer proof into demand capture efforts supporting the creation and adaptationof case studies and success stories into formats that can be embedded within campaigns andcustomer journeys

• Support event-to-demand integration working with ABM teams and centralized event steamsto align messaging content and follow-up programs that connect event engagement topipeline outcomes

• Monitor campaign and journey performance tracking key metrics such as engagement conversion and funnel progression and identifying opportunities to improve performance

• Contribute to ongoing optimization and testing helping refine messaging offers and journeystructures based on performance insights and market feedback

• Capture and share insights and best practices helping improve how demand capture is executed across regions and ensuring learnings are applied consistently

Education & Experience Recommended

• Bachelors degree in Marketing Business Communications or a related field (or equivalentexperience)58 years of experience in B2B marketing demand generation digital marketingorcustomer journey development

• Experience supporting or executing integrated marketing campaigns and customer journeysacross digital channels

• Strong understanding of how marketing drives engagement conversion and pipeline impact

• Experience working with or developing marketing content campaign assets or playbooks for broad or regional use

• Familiarity with customer storytelling or case study development and how proof pointssupportbuying decisions

• Ability to translate strategy into clear actionable execution plans that others can adopt easily

• Analytical mindset with experience reviewing campaign performance data and identifyingoptimization opportunities

• Experience working across cross-functional teams (e.g. marketing sales product orpartners)in a matrixed environment

• Strong communication and organizational skills with the ability to manage multipleworkstreams and stakeholders

Preferred Certifications
NA

Knowledge & Skills
Agile Methodology
Business Development
Business Marketing
Business Strategies
Business To Business
Channel Management
Channel Sales
Demand Generation
Digital Marketing
Go-to-Market Strategy
Key Performance Indicators (KPIs)
Marketing
Marketing Communications
Marketing Management
Marketing Strategies
New Product Development
Product Management
Product Marketing
Salesforce
Social Media

Cross-Org Skills
Effective Communication
Results Orientation
Learning Agility
Digital Fluency
Customer Centricity

Impact & Scope
Impacts multiple teams and may act as a team or project leader providing direction to team activities and facilitates information validation and team decision making process.

Complexity
Responds to moderately complex issues within established guidelines.

Disclaimer
This job description describes the general nature and level of work performed in this role. It is not intended to be an exhaustive list of all duties skills responsibilities knowledge etc. These may be subject to change and additional functions may be assigned as needed by management.

• A truly international experience: Work in a global organization with colleagues from 60 nationalities collaborating across cultures and geographies.
• Continuous growth & career development: Multiple internal mobility and career opportunities supported by HPs learning platform to keep growing your skills.
• Competitivebenefits package including:
• Hybrid work model (home office / office) depending on the role/functions
• Health & Life insurance
• Ticket Restaurant Vouchers or lunch at reduced prices at our canteen
• Flexible working hours to support worklife balance
• HP Flex Program: Kindergarten vouchers & Transport Card
• Exclusive HP products offers and discounts for employeesfriendsand family
• Inclusion & belonging at the core: Join our global employee networks such as Women Pride Inclusion NextGen Sustainability &DisAbility with opportunities to get involved locally.
• Give back to the community: Participate in volunteering initiatives or join our annual HP Charity Day held onsite.
• Stay active & energized: Access our sports center (indoor & outdoor) with 25 coordinated activities.
• Onsite medical services: Doctor and medical team available for annual checkups nutrition oral hygiene physiotherapy and general health.
• Creativity & innovation: Enjoy our Printing Happy Hourfrom photos to large postersandhandsonworkshops using the latest printing technologies from wall covers to 3D printing.
• Easy commuting: Free parking available or excellent access via nearby train services.
• Women Network initiatives: Networking events STEM promotion business acumen talks worklife balance sessions andfutureskillsdevelopment.

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Equal Opportunity Employer (EEO) -

HP Inc. provides equal employment opportunity to all employees and prospective employees without regard to race color religion sex national origin ancestry citizenship sexual orientation age disability or status as a protected veteran marital status familial status physical or mental disability medical condition pregnancy genetic predisposition or carrier status uniformed service status political affiliation or any other characteristic protected by applicable national federal state and local law(s).

Please be assured that you will not be subject to any adverse treatment if you choose to disclose the information requested. This information is provided voluntarily. The information obtained will be kept in strict confidence.

For more information review HPsEEO Policy or read about your rights as an applicant under the law here: Know Your Rights: Workplace Discrimination is Illegal