Global Content Marketing Manager

About us

Think about literally anything in your house. Your shirt. Your phone. That random IKEA wrench thingamabob you still havent thrown away. Odds are it all came from somewhere else.

Freight is the invisible magic trick that makes the global economy work. And were the ones helping it work a little bit faster smarter and cheaper.

Freightos (Nasdaq: CRGO) is the global booking and payment platform for the trillion-dollar freight industry. Hundreds of airlines and ocean liners thousands of freight companies and over ten thousand importers and exporters use our platform to move goods around the world faster and more efficiently. This matters. Efficient freight ultimately makes things cost a little bit less when you buy them in the store.

Weve been on a rocketship (freight ship) of double-digit growth for years and were nowhere near done.

Changing global trade starts with shipping great content. Boxes dont move before those letters move.

About the Role

We are looking for a highly strategic proactive and execution-oriented Global Content Marketing Manager to lead portfolio-wide content strategy and acquisition initiatives across Freightos products and audiences.

This role requires a commercially-minded marketer who can independently identify growth opportunities develop innovative GTM content initiatives prioritize across multiple business units and ICPs and translate company objectives into scalable acquisition programs.

You will own content strategy and planning campaign ideation integrated GTM content initiatives experimentation and performance optimization across the funnel. You will collaborate cross-functionally with product marketing growth performance marketing SEO sales partnerships customer teams and leadership to drive measurable business impact.

Were looking for someone who can balance strategy with execution enjoys working in a fast-moving environment takes initiative and is constantly experimenting with new ideas and approaches to help grow pipeline and customer acquisition worldwide.

Roles and Responsibilities

• Own and lead Freightos global content strategy across multiple products ICPs and regions aligning initiatives with GTM priorities pipeline generation revenue objectives and overall business goals
• Build content roadmaps identify growth opportunities proactively through market trends customer insights and performance data and translate business goals into scalable multi-channel acquisition programs and campaigns
• Support Growth Managers in the ideation launch and optimization of integrated GTM campaigns across multiple products and audiences with a focus on acquisition engagement conversion and revenue impact
• Oversee the creation and distribution of high-impact content including reports webinars customer stories landing pages email campaigns thought leadership videos and sales enablement assets across organic paid SEO social email partner and outbound channels
• Ensure consistent messaging positioning brand alignment and content quality across all channels products regions and stages of the buyer journey
• Design and implement AI-driven content workflows and automation stacks to scale content production translation and distribution across global markets
• Track analyze and optimize content and campaign performance through data-driven insights SEO analysis conversion tracking A/B testing and experimentation across messaging formats channels and landing pages
• Collaborate cross-functionally with product marketing sales customer success paid media design operations and research teams to drive impactful campaigns strengthen Freightos market positioning and scale global thought leadership initiatives

Requirements:

• 5 years of experience in content marketing across different products audiences and regions
• Experience in demand generation growth marketing or integrated campaign management within B2B SaaS or technology companies
• Proven experience developing and executing strategic multi-channel content and acquisition programs
• Strong understanding of GTM strategy demand generation funnel optimization and content-driven acquisition
• Ability to proactively generate ideas identify opportunities and independently lead initiatives from strategy through execution
• Exceptional English writing communication and storytelling skills (English mother tongue - a big plus)
• Strong analytical mindset with experience measuring performance and optimizing based on data
• Experience managing editorial planning across multiple products audiences or regions
• Strong project management and prioritization capabilities in fast-paced environments
• Hands-on experience collaborating cross-functionally with product marketing growth SEO paid media design and sales teams
• Self-starter mentality with strong ownership and accountability

Preferred Qualifications

• BA in marketing business communications technology or similar areas
• Background in thought leadership executive positioning or strategic storytelling
• Proven cross-functional collaboration with internal teams especially data and CS to understand market trends and harness internal knowledge and data
• Experience leading integrated GTM launches or portfolio-level campaigns
• Familiarity with SEO strategy conversion optimization and experimentation methodologies
• Experience with marketing automation and analytics platforms such as HubSpot GA4 Looker Ahrefs VWO or similar tools
• Familiarity with project management tools (such as Asana)
• Basic video editing skills using platforms such as Descript

General

Reports to: Head of Marketing

Location: Barcelona hybrid