End Customer Marketing Specialist

We are looking for an End Customer Marketing Specialist located at our office in Madrid. This person will be part of our Demand Generation team in Southern Europe; therefore occasional travel within the region and across EMEA will be required.

WHAT IS AXIS

Axis is a fast-growing innovative IT company with a global footprint. Our products and solutions focus on network video surveillance access control intercoms and audio systems based on modern open technology platforms. We are a Sweden-based company with around 5000 employees in more than 50 countries. Axis offers an open multicultural workplace that values independent thinking collaboration and curiosity. Here we bring together talented creative people working toward the same shared vision: innovating for a smarter safer world!

WHAT WILL YOU DO

The End Customer Marketing Specialist is responsible for developing and driving our marketing strategy in Iberia to support sales growth accelerate demand generation and build strong brand preference across targeted End Customer accounts. The role requires coordinating across a wide variety of marketing tactics with a focus on Campaign Management Digital Marketing Account-Based Marketing (ABM) Demand Generation Events and Content Marketing and a focus on various segments such asSmart City Critical infrastructure and BusinessIntelligenceandOperationalEfficiency.

It is critical to be able to work both strategically (creating marketing plans and managing the territory budget) and practically (executing daily campaigns with attention to detail). You will understand the high-level Axis value proposition across our key industry segments and be responsible for communicating it effectively to our target audiences. Lastly you will serve as a key ambassador for the Axis brand and reputation.

Your main responsibilities will include:

• Set the strategic territory plan with a 360 understanding of market opportunities local dynamics in Iberia and the wider Southern Europe/EMEA strategy
• Plan execute and optimize multi-channel campaigns while setting clear targets and KPIs
• Leverage diverse marketing channels and tactics (digital advertising content marketing ABM webinars trade shows proprietary customer events the Axis Experience Center etc.)
• Identify target audiences and build automated nurture tracks using Salesforce and Pardot (Marketing Cloud Account Engagement)
• Follow up and nurture leads to maximize conversion rates pipeline impact and marketing ROI
• Measure analyze and report campaign performance sharing actionable recommendations with regional leadership regularly
• Manage the local marketing budget vendor contracts and invoicing in accordance with corporate financial governance
• Define and execute the local communications plan coordinating press releases case studies and newsroom articles
• Own and maintain the local website pages on to ensure fresh accurate and localized content
• Proofread validate and localize translated marketing materials

WHO ARE WE LOOKING FOR

We are looking for a proactive collaborative professional with great interpersonal skills who thrives as an energetic team player. Excellent communication and relationship-building skills are essential as you will work cross-functionally across internal teams and external partner networks. You should be comfortable approaching complex challenges independently flexibly and with an open mindset.

Besides this we would love to hear from you if you have:

• Degree in Marketing Communications Business Administration or a related field
• 5 years of experience in a similar B2B marketing role
• 2 years of experience with integrated marketing
• A business-oriented mindset with excellent organizational
• Strong relationship-building skills with the ability to foster a win-win partnership with the Spanish sales team and align with the Sales Manager Iberia
• Ability to operate at both strategic planning and operational execution
• Data-driven analytical approach
• Strong written and verbal communication skills
• Proven ability to handle multiple priorities and adapt quickly to changing needs
• Collaborative team-player attitude
• Knowledge of Salesforce and Pardot
• Fluency in Spanish and English
• Fluency in Portuguese is a strong advantage

WHAT CAN AXIS OFFER

At Axis you will join an international organization surrounded by enthusiastic supportive colleagues in an open-minded and innovative addition to our collaborative work environment Axis is proud to offer:

• Internal team and networking events across Spain Southern Europe and the EMEA region
• Meal vouchers
• Health insurance for employees and their families
• Pension plan
• 100 days of gender-neutral paid parental leave
• Annual gym and wellness allowance
• Continuous learning training and professional development opportunities

READY TO ACT

Axis recognizes the strength of a diverse workforce. We are committed to fostering an inclusive environment and are proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race color religion gender gender identity or expression sexual orientation national origin genetics disability or age.

To be considered for this process please submit your CV and Cover Letter in English.

Certain roles at Axis require background checks which means applicable verifications will be done in these recruitments. Notice will be provided before we take any action.

We enable a smarter safer world by creating innovative solutions for improving security and business performance. As a network technology company and industry leader we offer solutions in video surveillance access control intercom and audio systems enhanced by intelligent analytics applications.

With around 6000 committed employees in over 50 countries we collaborate with partners worldwide. Together we thrive in our friendly open and collaborative culture and inspire each other to think beyond the expected. United by our commitment to inclusion diversity and sustainability we consistently seek to develop our skills and way of working.

Lets create a smarter safer world

For more information about Axis please visit our website .

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