Director, Channel Strategy, EUCAN & International

AtAstraZenecathrough Customer 2030we are reimagining how customers discover experience and engage with our brands across an increasingly connected and AI-influenced landscape. We are seeking aDirector Channel Strategy EUCAN(Europe Canada)& Internationalto help shape the future of integrated channel strategy across priority markets.

This is a strategicrole for someone who can look across the full channel ecosystem and translate business priorities into clear connected recommendations. Rather than focusing on a single channel this roleis responsible forshaping how media web content search and emerging AI-enabled discovery environments(GEO)work together to drive stronger customer experiences and measurable businessoutcomes.

As part of our broaderAI for Commercialorganization you will partner across regional and market teams to create scalable frameworks guide investment decisions and strengthen AstraZenecas ability to deliver integrated customer-centered engagement acrossEUCAN and International regions.

This role sits within theAI for Commercialorganization and will work closely with regional and market commercial teams acrossEUCAN and International as well as brand teams customer experience leaders analytics and marketing sciences media and agency partners web and content teams and medical/regulatory stakeholders.

Your Accountabilities

• Lead integrated channel strategyacross EUCAN and International markets creating frameworks and recommendations that connect paid owned earned and emerging digital channels in support of businessobjectivesas part of ourCustomer2030 initiative

• Shape omnichannel planning approachesthat help brands and markets move from channel-specific decision-making to more connected customer journey-based planning.

• Partneracross cross-functional teams including regional and market stakeholders brand teams analytics media web content and customer experience leaders to align channel strategy with portfolio and brand priorities.

• Providestrategic guidanceon how AstraZenecas digital presence should evolve in response to changing customer behavior AI-powered discovery search evolution and the growing importance of trusted authoritative and well-structured content.

• Establish standards playbooks and governance principlesthat improve the consistency quality and scalability of channel planning across markets with varying levels of digital maturity.

• Support strategic planning and investment decisionsbyadvising onchannel mix prioritization and budget allocation based on customer needs market dynamics and business goals.

• Define measurement frameworks and KPIsin partnership with analytics and marketing sciences teams to assess the impact of integrated channel strategy and enable data-driven optimization.

• Identifyinnovation opportunitiesacross the evolving channel landscape including media models digital experiences content distribution approaches and AI-enabled engagement capabilities.

• Work across internal teams and agency partnersto improve operating models alignobjectives and strengthen integrated execution across initiatives with a channelcomponent.

• Drive knowledge sharing and capability buildingby promoting best practices and helping raise channel strategy maturity across regions and markets.

Essential Requirements

• Bachelors degree

• Significant experienceinchannel strategypaidmedia web customer engagement or related disciplines

• Proven success leadingcross-functional multi-market or global strategic programsin a complex matrixed organization

• Strong understanding of how channels work together across the customer journey including experience spanning areas such asmedia strategy web strategy search content ecosystems and digital customer engagement

• Specific experience in media strategy and planningdemonstratingthe ability to plan across multi-market activities bringing together the various teams across creative operations and other disciplines

• Demonstrated experience translating complex business and customer needs intoclear integrated strategic recommendations

• Strong background inmeasurement and performance evaluation including KPI development optimization approaches and use of data to guide decisions

• Excellent stakeholder management communication and facilitation skills with the ability to influence senior leaders and align diverse partners

• Experience working effectively across teams withdifferent levelsof digital sophistication and market maturity

Desirable Skills and Experience

• Experience in aregulated industry preferablyhealthcare life sciences or pharmaceuticals

• Understanding ofAI-enabled discovery evolving search behaviors and how authoritative content and digital signals influence visibility and trust

• Familiarity with integrated planning acrosspaid owned and earned channels

• Experience working with agencies analytics partners and cross-functional commercial teams in multinational environments

• Knowledge of tools and approaches used indigital analytics media measurement web performance dashboarding and strategic planning

• Experience inSemrush Adobe Analyticsand other performance marketing tools

• Experience building frameworks playbooks or governance models that support enterprise or regional adoption

Core Competencies

• Integrated strategic thinking

• Cross-market leadership

• Data-driven decision making

• Influence and collaboration

• Innovation mindset

• Compliance and governance orientation

Why AstraZeneca

At AstraZeneca we are committed to transforming how we engage customers by combining science technology data and innovation. This role offers the opportunity to help define how integrated channel strategy evolves across diverse markets at a time ofsignificant changein customer behavior digital engagement and AI-driven discovery.

You will join a team focused on shaping the future ofAI for Commercial working across regions and functions to create practical scalable strategies that improve customer experience and business impact.

When we put unexpected teams in the same room we unleash bold thinking with the power to inspire life-changing -person working gives us the platform we need to connect work at pace and challenge perceptions. Thats why we work on average a minimum of three days per week from the office. But that doesnt mean were not flexible. We balance the expectation of being in the office while respecting individual flexibility. Join us in our unique and ambitious world.