Digital Sales & Performance Lead

Mission
Reporting to the Growth Director own the direct digital channel traffic funnel and conversion. Build the digital acquisition engine for the Spain launch and the playbook that scales it to subsequent markets.

Scope
Spain at launch; multi-market as the venture expands. The role is central in scope: one digital engine serving all markets based in Madrid.

Essential responsibilities

• Own paid acquisition end to end: search social comparison-site listings budget targeting creative testing optimisation
• Own website and app conversion: the signup flow A/B testing roadmap cart-abandon recovery campaign landing pages
• Own the referral channel: mechanics incentives tracking build referral into a growing share of new customers
• Own experimentation end to end: A/B and proposition testing across segments messages and channels test design attribution and readout. Your reads steer the budget
• Define lifecycle journey requirements onboarding upsell churn-prevention abandon-recovery specifying triggers segments and success metrics for the CRM team to build
• Define funnel requirements into the digital team working with the business Product Owner
• Document the acquisition playbook as a replicable asset for the markets that come next

Qualifications :

• 68 years digital-first B2C growth experience gained in energy or utilities. Another regulated switching market fintech and subscription backgrounds could be also considered
• Experience operating across markets or scaling a playbook internationally is highly appreciated
• Strong analytical depth: comfortable owning attribution and experiment design.
• Experience specifying lifecycle/CRM journeys
• Experience operating across markets or scaling a playbook internationally is highly appreciated
• Fluent Spanish and English

Additional Information :

Remote Work :

No

Employment Type :

Full-time