Digital Marketing Manager EMEIA

Ingersoll Rand is committed to achieving workforce diversity reflective of our communities. We are an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age ancestry color family or medical care leave gender identity or expression genetic information marital status medical condition national origin physical or mental disability political affiliation protected veteran status race religion sex (including pregnancy) sexual orientation or any other characteristic protected by applicable laws regulations and ordinances.

Europe (EMEIA) / Remote

We are seeking an experienced Digital Marketing Manager (EMEIA) to drive the optimization performance and continuous evolution of our digital presence across the EMEIA region. This role focuses strongly on SEA and SEO execution website and content optimization and close collaboration with global and central teams to ensure scalable high-quality digital marketing practices.

The ideal candidate combines hands-on digital expertise with strategic thinking strong analytical and data-driven decision-making skills people leadership and cross-functional collaboration skills. The role is based in Europe and operates in close alignment with the Center of Excellence (CoE) who provide frameworks tools and guidance.

• Own and drive digital performance across multiple brands and websites in EMEIA using data and insights to prioritize actions and improvements.
• Execute and continuously optimize SEA and SEO activities in line with central PPC and SEO guidance to drive qualified traffic visibility and business impact.
• Manage and optimize websites through the company CMS ensuring strong performance usability discoverability and technical SEO compliance.
• Optimize website structure navigation and information architecture based on product types solutions and customer journeys.
• Identify content gaps and work with content product marketing and regional teams to ensure required content is created localized and published.
• Drive AI visibility and futureready content structures ensuring websites remain discoverable across evolving search and AI-driven experiences.
• Launch and optimize ecommerce performance aligned with business and revenue objectives across EMEIA markets.
• Lead conversion rate optimization (CRO) initiatives across the full funnel from traffic acquisition to lead generation checkout and conversion.
• Use analytics dashboards and experimentation (e.g. funnel analysis A/B testing) to identify friction points and scale highperforming experiences.
• Ensure highquality localization and translations with SEO best practices and market relevance applied consistently across regions.
• Lead or support website launches migrations and major updates ensuring SEO performance and governance standards are met.
• Monitor postlaunch performance and drive continuous optimization and improvement cycles.
• Align with and support social media initiatives to ensure consistency across digital channels (nice to have).
• Collaborate closely with the central PPC/SEO teams and regional stakeholders to ensure alignment with global standards and tools.
• Work crossfunctionally with peers in demand generation content product marketing sales and regional marketing teams.
• Manage coach and develop a team providing clear direction performance management and professional growth opportunities.

• Bachelors degree in Marketing Business Digital Media or a related field.
• Proven experience in digital marketing with strong hands-on expertise in SEA and SEO.
• Strong analytical skills with the ability to interpret performance data identify insights and translate them into concrete optimization actions.
• Solid experience working with CMS platforms and website optimization.
• Demonstrated ability to identify content gaps and drive content creation and publication at scale.
• Experience launching and optimizing websites in a regional or multi-country environment.
• Strong understanding of localization translations and regional digital nuances.
• Experience managing and developing teams.
• Excellent command of English (written and spoken).
• Experience working in complex matrixed international organizations.
• Knowledge of social media platforms and strategies is a plus.

• Strategic and analytical mindset with strong execution skills
• Strong stakeholder management and collaboration capabilities
• Continuous improvement and optimization mindset
• Ability to translate global guidance into regional execution
• Leadership presence with a collaborative hands-on approach

Ingersoll Rand Inc. (NYSE:IR) driven by an entrepreneurial spirit and ownership mindset is dedicated to helping make life better for our employees customers and communities. Customers lean on us for our technology-driven excellence in mission-critical flow creation and industrial solutions across 40 respected brands where our products and services excel in the most complex and harsh conditions. Our employees develop customers for life through their daily commitment to expertise productivity and efficiency. For more information visit .