CRM and Lifecycle Manager

About us

INDIBA Group is a global medical device organization specialised in Radiofrequency and Laser solutions for the physiotherapy aesthetic and veterinary markets and is internationally recognized for its scientific research carried out over the last 40 years.

At INDIBA we believe we can contribute to the health and well-being of people and animals by addressing new and growing needs offering innovative treatments that allow individuals to maintain their lifestyle at an older age.

Revitalizing lives is what we do and what our teams work on every day.

What are we looking for

At INDIBA the customer lifecycle runs from the first contact with a lead through the sale of the device onboarding and first training to the regular purchase of consumables ongoing training in new protocols technical service and years later the renewal of the device. We want every one of these moments to deliver a consistent excellent experience whoever the customer interacts with.

INDIBA is seeking a CRM & Lifecycle Manager to own HubSpot as the system that supports this entire lifecycle: how leads are captured and converted into sales how customers are onboarded and kept active and how every team works from the same customer record.

This is a new role. During the first year the focus will primarily be on data integrations and processes establishing the foundations for a unified customer view. From there the role will increasingly focus on automating personalizing and continuously improving the customer journey.

What youll do

• Own and govern the global CRM including the HubSpot data model lifecycle stages properties custom objects lists workflows pipelines and reporting.
• Review and optimize lead management from capture to sale including lead qualification scoring routing nurturing and follow-up processes.
• Review and improve Sales pipelines defining stages entry and exit criteria required information and automated tasks to improve conversion and forecasting reliability.
• Build and maintain unified Customer 360 profiles across all customer touchpoints bringing together customer device order training service and interaction data.
• Co-lead CRM integrations with IT and external partners particularly HubSpotMicrosoft Dynamics as well as integrations with the website eCommerce LMS My INDIBA App and other tools.
• Design and maintain dynamic behaviour-driven customer segmentation based on customer profile devices owned purchase history training status engagement value and churn risk.
• Design launch and optimize automated personalized customer journeys across different channels including email WhatsApp phone calls sales alerts messaging channels and the My INDIBA App.
• Support B2B eCommerce and lifecycle initiatives including segmented promotional campaigns personalized recommendations repeat-purchase and replenishment workflows abandoned carts cross-sell/upsell and re-engagement.
• Work with Sales Customer Service Technical Service and Training to define customer experience standards handovers service levels automated actions tasks and alerts throughout the customer lifecycle.
• Ensure high data quality and governance through clear ownership naming conventions validation rules regular audits and deduplication processes while managing customer consent and communication preferences.
• Measure customer experience and commercial performance through CRM dashboards and reporting including lead funnel pipeline campaign performance active and at-risk customers repurchase recurring revenue service KPIs NPS and customer satisfaction.
• Act as the central HubSpot point of contact across the organization driving user adoption training teams maintaining documentation and owning the CRM roadmap and continuous improvement priorities.

What youll bring

• 5 years of experience in CRM marketing automation or marketing and sales operations including at least 3 years owning or administering a HubSpot portal.
• Advanced hands-on HubSpot experience including properties custom objects lists workflows pipelines automation and reporting.
• Proven experience designing or improving lead management processes including lead capture scoring routing nurturing and sales pipeline management.
• Experience building automated and personalized customer journeys across multiple channels with measurable impact on conversion engagement retention or repeat purchases.
• Strong understanding of customer segmentation lifecycle marketing personalization and customer experience.
• Experience working with sales customer order and invoicing data with strong Excel skills and a data-driven mindset.
• Experience working cross-functionally with Sales Marketing Customer Service Training and IT teams in a B2B environment.
• Strong attention to detail and a rigorous approach to CRM data quality and governance.
• Ability to translate business requirements into CRM processes and technical configurations.
• Fluent Spanish and English both spoken and written.

Nice to have:

• Experience implementing a CRMERP integration ideally HubSpot and Microsoft Dynamics.
• Experience in businesses with recurring sales from an installed customer base such as medical aesthetic dental or laboratory equipment.
• Experience with HubSpot Service Hub and Operations Hub.
• Knowledge of customer experience methodologies including journey mapping NPS CSAT and Voice of the Customer.
• Experience with SQL Power BI cohort or retention analysis.
• Experience with B2B eCommerce and mobile app marketing.
• HubSpot certifications.
• Knowledge of GDPR and consent management in an international B2B environment.

What we offer (besides having fun while working hard)

• Permanent full-time position.
• Attractive compensation package aligned with experience.
• Fringe benefits (meal vouchers/flexible compensation wellbeing program etc.).
• An international role in a dynamic innovative and multinational environment.
• A new role with direct impact on the business and visible support from management.
• Ongoing product training and professional development.
• A collaborative cross-functional environment with exposure to different teams and markets.