Creative Specialist — Social-first Strategy & Creative Direction (Barcelona)

We are an international consulting firm specialized in driving the evolution of business models for large and medium-sized companies. We help our clients improve their competitiveness by connecting strategy communication design technology and data always with a practical impact-driven approach.

With a team of more than 2000 professionals across different countries we work on end-to-end projects supporting our clients from strategic definition through implementation measurement and continuous optimization. Our goal is to turn data and insights into business decisions that deliver tangible results.

On this occasion we are managing the recruitment process on behalf of Zurich Duo who are looking to strengthen their team with a new addition to cover this position.

Our role is to lead the selection process identifying and assessing candidates whose experience skills and profile best match the requirements of the position and the needs of Zurich Duo.

Therefore while we are managing the recruitment and selection process the successful candidate will join Zurich Duo directly and the position will be within the Zurich Duo team.

Zurich Duo is Zurichs in-house agency responsible for conceptualizing designing and delivering creative digital marketing and customer experience projects across international markets.

Operating like a startup within a major global corporation Zurich Duo combines an agile dynamic and entrepreneurial environment with the resources expertise and stability of a leading global company.

It brings together the best of both worlds: the energy and flexibility of a young fast-moving company with the scale support and opportunities of an established industry leader.

We are looking for a Creative Strategist with solid experience in digital and social-first environments capable of transforming business objectives audience insights and the evolution of the social ecosystem into powerful creative strategies content territories and actionable briefs.

In this role you will ensure that Duos social-first work is culturally relevant platform-native and strictly aligned with our brand and business priorities. We need someone with a strong strategic mindset high creative sensibility and the ability to translate data platform behaviors and cultural signals into clear creative direction that inspires production teams and drives business impact.

To translate business objectives audience insights and the social media landscape into clear creative strategies content territories and briefs ensuring every proposal is relevant platform-native and strategically aligned with business goals.

• Strategic Strategy: Translate client and business objectives into social-first creative strategies.

• Insights & Collaboration: Partner with the Monitoring & Insights team to transform data audience learnings and cultural trends into actionable strategic opportunities.

• Territories & Narratives: Define content territories creative platforms messaging angles and social narratives.

• Briefing & Execution: Develop clear inspiring and actionable creative briefs for Content Creators Videomakers and Creative Specialists.

• Creative Guidance: Create concept cards content principles and platform specific creative guidelines.

• Trends & Platforms: Advise teams on social media evolution platform behaviors formats and emerging cultural shifts (supported by Monitoring & Insights).

• Brand Alignment: Ensure all creative ideas respond directly to audience needs business goals and overall brand positioning.

• Strategic Planning: Support content calendar direction at a strategic leveldefining themes priorities key moments and overarching narratives.

• Experience: Around 4 years of experience in creative strategy social media strategy digital marketing or agency environments.

• Platform Mastery: Deep native understanding of the social media ecosystem particularly platforms like TikTok Instagram and Reddit including platform-first behaviors and formats.

• Analytical & Strategic Mindset: Proven ability to translate data cultural signals and platform trends into effective creative direction.

• Briefing & Storytelling: Strong briefing storytelling and strategic thinking capabilities (clear inspiring and actionable briefs).

• Funnel & Brand Strategy: Solid understanding of brand strategy content strategy and digital funnel logic.

• Business Acumen: Ability to connect business objectives directly with communication opportunities and creative ideas.

• Stakeholder Management: Excellent presentation communication and stakeholder management skills.

• Languages: High level of English (written and spoken) as collaborations and meetings are frequently conducted in English.

• Proven track record in content strategy social media strategy or creative planning.

• Experience working in fast-paced high-performing digital or agency environments.

• Perfect balance between analytical thinking and creative excellence.

• Genuine passion for internet culture social trends and platform evolution.

To ensure clarity on the day-to-day focus of this role the following responsibilities fall outside this position:

• Daily publishing or community management.

• Performance reporting ownership.

• Detailed asset production video editing or final delivery.

• Tactical project planning and operational follow-up

In line with our commitment to diversity equity and inclusion we encourage everyone to apply especially candidates from groups that have been traditionally underrepresented including LGBTQ individuals and people with disabilities.