Commercial Excellence & Multichannel CRM Manager Abbott Nutrition (ANI) Madrid

At Abbott were dedicated to helping people live more fully in everything we do. Were creating the future of healthcare through lifechanging technologies and products that make you healthier and stronger quickly identify when you have a medical need and treat conditions to help you get back to doing what you love.

With headquarters in north suburban Chicago we serve people in more than 160 countries with leading medical devices diagnostics nutrition products and branded generic medicines. Our 115000 colleagues are helping millions of people to live better and healthier every day around the world.

At Abbott you can do work that matters grow and learn care for yourself and family be your true self and live a full life. You will have access to:

• Career development with an international company where you can grow the career you dream of.
• A company named one of the most admired companies in the world by Fortune.
• A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity working mothers female executives and scientists.

This position is based in our Nutrition division. Our nutrition business develops sciencebased nutrition products for people of all ages from helping babies and children grow to keeping bodies strong and active in adulthood.

We are looking for a Commercial Excellence & Multichannel CRM Manager to drive the CRM and multichannel engagement strategy across the organization maximizing customer engagement commercial effectiveness and business impact. This is a highly strategic individual contributor role focused on orchestrating CRM analytics AI-enabled insights and multichannel engagement models while ensuring alignment with Sales Force Effectiveness (SFE) frameworks.

1. CRM & Multichannel Strategy

• Define and execute the CRM Multichannel strategy aligned with commercial and brand priorities.

• Own the CRM vision roadmap and value realization.

• Design customercentric engagement models across field force remote and digital channels.

• Ensure CRM is the backbone of commercial execution and decisionmaking.

2. Multichannel Customer Engagement & Orchestration

• Define multichannel engagement frameworks channel roles and interaction rules.

• Enable personalized engagement models by customer segment and behavior.

• Leverage analytics and AI to optimize channel mix sequencing and engagement intensity.

• Translate insights into clear guidance for field and marketing teams.

3. Data Analytics & Artificial Intelligence

• Own commercial insights generation from CRM BI and market data.

• Develop dashboards focused on customer engagement quality and outcomes.

• Drive AIenabled capabilities such as:

• NextBestAction and prioritization

• Predictive engagement and customer behavior

• Automated insight generation and alerts

• Turn advanced analytics into clear business recommendations.

4. CRM Platforms & Commercial Tools

• Lead CRM platform evolution usability and integration.

• Ensure data quality governance and consistent adoption.

• Act as key partner to IT and external vendors.

• Champion automation and process simplification within CRM workflows.

5. Sales Force Effectiveness (Alignment Only)

• Ensure SFE principles are properly embedded in CRM and multichannel execution.

• Act as strategic counterpart to the Junior SFE Specialist.

• Provide input and alignment on:

  • Segmentation logic

  • Targeting principles

  • SFE governance standards

6. Transformation & Change Enablement

• Act as a driver of modern Commercial Excellence transformation.

• Promote a datadriven customercentric and AIenabled culture.

• Lead crossfunctional initiatives across Sales Marketing Medical IT and Finance

• Minimum 8 years of experience in the pharmaceutical or healthcare industry.

• Proven experience in CRM strategy multichannel engagement and commercial analytics.

• Strong experience working alongside Sales Force Effectiveness teams.

• Fluency in English (written and spoken).

• Demonstrated ability to manage stakeholders and lead change in complex environments.

• Strong strategic mindset with the ability to translate vision into execution.

• Advanced analytical skills with experience in data-driven decision-making.

• Experience with CRM platforms (e.g. Salesforce Veeva) and BI tools (e.g. Power BI) is a plus.

• Knowledge of AI-driven commercial capabilities (e.g. Next Best Action predictive models).

• Excellent communication and influencing skills across functions and levels.

• Ability to work autonomously as an individual contributor in a matrix environment.

• Strong focus on customer centricity and continuous improvement.

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your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer committed to employee diversity.

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