Chief Marketing Officer

At XCEED marketing is our primary growth engine. We are seeking a visionary Chief Marketing Officer (CMO) to take full command of it. The mission is dual-focused: make XCEED feel deeply local in every nightlife hub we enter while engineering a high-velocity global growth engine that compounds.

This is a senior leadership role with full accountability for global marketing strategy brand architecture go-to-market direction and organizational design. You will own the marketing vision ecosystem positioning and full marketing P&L alongside the operating cadence team leadership and cross-functional alignment with Product Sales Partnerships and Operations.

If you know how to scale a hyper-growth marketplace without losing its cultural souluniting high-concept Brand equity with aggressive Growth Product Marketing and B2B Partnershipsthis is your call.

Strategic Leadership & Global Direction

• Own the Ship: Define the overarching marketing vision roadmap and OKRs across Brand Growth Social and B2B.
• Market-Specific Strategy: Architect localized multi-market go-to-market strategies that respect and leverage the unique cultural nuances of individual nightlife ecosystems.
• Executive Representation: Partner directly with the CEO and C-suite acting as the primary marketing liaison to translate company-wide business objectives into measurable marketing KPIs.

Brand Culture & Ecosystem Ambition

• Make Brand a Cultural Signal: Own XCEEDs global positioning narrative and identity. Ensure the brand shows up with impeccable taste across all channels campaigns and products for both B2C (fans) and B2B (organizers).
• Elevate Industry Credibility: Scale PR thought leadership case studies and industry presence to solidify XCEEDs reputation as the definitive authority in nightlife technology.
• Activate Offline with Intent: Guide high-impact owned events cultural activations and co-branded partnerships as high-leverage tools for content creation community growth and key B2B relationships.

Growth Engine & P&L Mastery

• Run the Marketing P&L: Total ownership of the marketing budget and forecasting. Ensure every Euro spent is an investment optimized for CAC LTV Gross Merchandise Value (GMV) contribution and cohort retention.
• Scale the Growth Machine: Oversee performance marketing CRM automation lifecycle segmentation and conversion rate optimization (CRO) across the entire user funnel.
• Data as the Referee: Champion a strict dashboard-driven culture of attribution and reporting. Ensure decisions across the team are driven by hard data cohort analysis and clear ROI metrics rather than opinions.

Operational Excellence & Talent Architecture

• Build the Machine: Lead mentor and scale the leadership tier across Partnerships Social Brand and Growth.
• Raise Execution Standards: Implement agile workflows clear creative briefs and scalable playbooks that allow the team to execute fast shift dynamically and keep campaign correction rates remarkably low.

What Success Looks Like in 12 Months

• Integrated Growth & Brand Engine: You have successfully bridged the gap between performance marketing and brand storytelling resulting in measurable lifts in both organic brand recall and direct acquisition efficiency.
• The Playbook is Scaled: You have established a repeatable highly localized GTM playbook that allows XCEED to launch or scale in new nightlife hubs with immediate cultural relevance and efficient customer acquisition.
• B2B & B2C Alignment: XCEEDs market positioning is distinct and compelling to both audiencespositioning us as the indispensable operating system for organizers and the ultimate discovery platform for fans.
• Data-Driven Predictability: The marketing P&L is optimized attribution models are airtight and marketing spend is predictably tied to global GMV growth and predictable customer retention.

• Marketplace Scaling Experience: Proven track record as a CMO VP or Head of Marketing scaling high-growth multi-market platforms (marketplaces SaaS-enabled networks ticketing entertainment or local discovery hybrids).
• Ecosystem & Cultural Fluency: Deep affinity for or experience in nightlife music festivals or entertainment. You possess sharp cultural taste understand how night life scenes tick and know how to build a brand people genuinely feel.
• The Hybrid Mindset: Rare ability to balance high-level creative judgment with aggressive growth discipline. You are equally comfortable critiquing a creative campaigns aesthetic as you are diving into a cohort retention model or CAC/LTV ratio.
• Commercial & Financial Acumen: Complete comfort owning a complex P&L forecasting budgets and mapping marketing outcomes directly to top-line business growth and GMV contribution.
• Leadership Architecture: Proven experience building coaching and managing high-performing marketing teams. You know how to develop leaders run clear performance management and foster an ambitious creative culture.
• Language: Full professional fluency in English. Additional European languages are a strong asset.

• Competitive Compensation: The salary range listed for this role represents the base salary. This position is eligible for a performance-based bonus bringing the total target compensation up to 120k OTE.
• Unlimited Paid Time Off
• Flexible Working Hours
• Unlimited Remote Work
• Workation work from anywhere as long as it aligns with your teams dynamics.
• Access to learning platforms (Codely Coursera MasterClass) and dedicated time for personal development.
• Team-building activities and meet-and-greet events.
• Go Out Free passes to XCEED partners events to experience what our users do
• Referral Program to helping us find incredible talent

From clubs to festivals concerts to cultural movements XCEED is where people come together through music art and shared experiences. We believe unforgettable nights dont just entertainthey shape culture bring communities together and define local scenes.

XCEED is the platform behind the best nights outempowering event organizers to manage ticketing marketing and audience insights while helping fans discover their next unforgettable experienceall in one place. We are creators and challengers who refuse to watch from the sidelines. Every day is a chance to rethink rebuild and push further. We celebrate success and embrace smart risks and deep ownershipbecause shaping the future isnt for the passive.

Since 2009 weve been bridging the gap between the digital and physicalenhancing real moments with seamless technology. Today as one of the Financial Times Fastest Growing Companies in Europe 2025 XCEED powers events in 350 cities across 25 countries developing in collaboration with leading venues festivals and organizers across four continents.

• Were a growing dynamic company with an international and remote team where you will have a big impact in any role.
• We celebrate diversity and we ensure everyone feels valued and has fair opportunities.
• We constantly experiment with new solutions and encourage new ideas. We challenge the status quo.
• We believe in a culture where you can be yourself do great work and have a lot of fun along the way.

Our mission: bring people together through authentic experiences.

I. Moderation is Fatal. We are fearless and think beyond boundaries. We believe it takes courage to write change.

II. Taste Everything. We are the discoverers of the future and take nothing for granted. We are curious. Everyday. About everything. We listen carefully to every customer we forge trends we experiment.

III. Always Inspire. We envision a world where empathy and sense of community drives humankinds passion for developing novelty. To make this happen we are the doers at the front line of inspiration.

IV. Local at Heart. We believe creativity is born local and because of that it should be nurtured by a sustainable ecosystem driven by the passion of artists curators and the people who truly love arts and give no fucks about posing.

V. Trust Above All. We prio...