Brand Strategist (CBA Design)

About Ogilvy

Ogilvy has been creating impact for brands through iconic culture-changing value-driving ideas since the company was founded by David Ogilvy more than 75 years ago. It builds on that rich legacy through Borderless Creativityinnovating at the intersection of intelligence imagination and influence with experts across advertising sports & entertainment PR & social consulting and health collaborating seamlessly across more than 120 offices spanning 90 countries. Ogilvy was named Network of the Year at the 2026 Cannes Lions International Festival of Creativity andranksas the #1 global agency network for creative excellence and effectiveness by WARC for the fourth consecutive year signifying its ability to deliver creative solutions that drive unreasonable impact for clients and communities. Ogilvy is part of WPP the trusted growth partner for the worlds leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open WPP unites cutting-edge media intelligence and data solutions creativity production enterprise solutions and expert strategic counsel.For more information visit and follow us onLinkedInXInstagram and Facebook.

About WPP

WPP is the trusted growth partner for the worlds leading brands. We unitecutting-edge media intelligence and data solutions world-class creativity next-generation production transformative enterprise solutions and expert strategic counselin a single company powered by exceptional talent and our agentic marketing platform WPP Opento help our clients navigate change capture opportunity and deliver transformational growth. For more information visit.

About CBA Design

CBA Design is an international creative agency specializing in strategic branding proudly part of the global communications network WPP. With nine offices worldwide we thrive on close collaboration across disciplines constantly expanding our design capabilities and impact. As creatives we believe that the future is collective and we understand design as a global language that connects like-minded people. We are committed to fostering an environment where innovation curiosity and strategic thinking drive unique brand experiences. Today we are looking for a talented Mid-Weight Brand Strategist to join our team and help us to create meaningful brands.

The role: Youre equal parts strategist and collaborator. You know how to read a brief challenge it and turn it into a strategic direction that inspires the creative team and convinces the client. But more than anything you care about brands: what they stand for how they connect with people and why some of them last. That conviction is what drives your work and it shows in every project you touch.

What you will do:

You define the strategic territory of each project: the framework that guide every creative decision that follows.

You do real research: ethnography market analysis trend forecasting benchmarking. And you turn it intoactionable insight not endless decks.

You have your own way of working with AI: as a layer of depth not a shortcut. You use it to explore conceptualterritories challenge your own assumptions and generate hypotheses you then validate. You have a methodand it keeps evolving.

You tell stories: from brief to creative rationale from workshop to strategy doc. Your writing is part of your value.

You present to clients with clarity and conviction: defending decisions articulating the why behind every choice.

You design and facilitate co-creation and innovation workshops with clients. You know how to walk into a roomfull of stakeholders and make the session work.

You work with the creative team from day one. Strategy doesnt stop when the visual work begins: you stay withit to the end.

You manage your own time and priorities. You know how long things take and communicate early before itbecomes a problem.

What were looking for:

At least 3 years of experience in a creative agency or design studio.

A deep understanding of the consumer branding: identity narrative positioning architecture.

Strong conceptual thinking: the ability to move from abstract idea to concrete execution.

Real experience with research methodologies: ethnography interviews cultural analysis. Beyond desk research.

An active practice with AI tools applied to strategy. Real interest not passive familiarity.

Excellent written and spoken Spanish and English. Catalan and Portuguese are a bonus.

The kind of proactivity that sees what needs doing before anyone asks.

Genuinely curious: about people culture business and the world brands live in.

What we offer:

Full-time contract.

Hybrid model (2 days/week remote) and Fridays afternoons off.

22 days of annual leave additional days off over Easter and Christmas.

Intensive working hours (until 15:00h) during July and August.

Flexible salary compensation plan (including meal vouchers transport training and more).

A dog-friendly highly creative and multidisciplinary studio environment in the Barcelona WPP Campus.