Brand Manager Spain

Cardo Systems the global market leader in the field of wireless communication systems for motorcycles Outdoor & ORV helmets is looking for a dynamic and hands-on Brand Manager to lead the Spanish brand strategy while establishing and managing our social media presence in the Spanish market.

This role combines strategic brand building with in-market execution including social media and influencer activation retailer engagement training and event support. The ideal candidate is an enthusiastic self-starter with a passion for motorcycling who thrives in a fast-paced environment and loves working closely with customers both online and in person.

This positions territory will be designated for Spain and will report to the EMEA Sales Director with a dotted line to the Digital Marketing Director.

**Please submit your CV in English**

Roles & Responsibilities:

Brand Management (50%)

• Develop and execute the Spanish brand strategy in line with global brand guidelines.
• Adapt global marketing assets and campaigns for the Spanish market.
• Conduct regular retail store visits to ensure brand visibility and gather market feedback.
• Train and educate retail partners and store teams on product USPs brand values and new product introductions on Motorcycle and Outdoor.
• Represent the brand at key trade shows activities and consumer and retailer events.
• Collect real-world/end-user feedback and circulate this information internally.

Social Media & Influencers Marketing Activation (50%)

• Lead the further development of all Spanish social media channels (e.g. Instagram TikTok Facebook LinkedIn).
• Develop and implement a Spain-specific content calendar aligned with brand and campaign goals.
• Collaborate with influencers creators and content partners to drive engagement and awareness.
• Monitor and report performance metrics (engagement follower growth reach etc.).
• Drive local content creation by working with content creators and shooting local content (should feel comfortable in front of a camera)
• Localize global content and create bespoke Spanish-relevant content to grow a loyal community.
• Manage social media budgets and paid campaigns in collaboration with marketing and digital agencies (if applicable).

Requirements:

Requirements:

• Car and Motorcycle Driving license a must.
• Must be an active motorcycle rider with experience.
• Skiing experience is a plus.
• Fluent in Spanish and English.
• A minimum of 3 years of sales experience.
• Experience managing social media channels.
• Experience in working with influencers and creators
• Experience in content creation and basic editing skills
• Knowledge of the motorcycle and outdoor markets is an advantage.
• Experience in developing markets & dealer channels is a plus.
• Excellent communication and interpersonal skills.
• Travel within the assigned region at least 50% of the time. The rest of the time working remotely or from a home office.
• Residency in Spain- preferably Barcelona/Madrid.

**Please submit your CV in English**

We are an equal opportunity employer and value diversity at our company. We do not discriminate based on race religion color national origin gender sexual orientation age marital status veteran status or disability status