Brand & Communications Manager
Job Summary
Mission
Reporting to the Growth Director own the brands voice in Spain and drive the category-formation narrative in-market: content PR social and the localisation of centrally produced campaigns.
Scope
Spain. All local content communications and brand activity.
Essential responsibilities
- Build and run the local editorial plan and social channels
- Localise centrally produced campaigns and funnel copy tone culture and regulatory nuance
- Plan and manage offline media and brand activations in-market briefing and steering media and creative agencies on buying and execution
- Own PR and earned media: press relationships the launch narrative
- Design and write lifecycle and CRM journey content onboarding retention upsell working with the CRM team on execution
- Feed the content engine with locally credible material that earns visibility in search and AI-generated answers
- Bring local market and competitor insight back to the centre
Qualifications :
- 46 years B2C marketing or communications gained in energy utilities or other regulated industry
- Excellent written communication ability in Spanish; communication level of English.
- Offline buying PR and earned-media experience alongside content
- Experience briefing and managing media agencies
Additional Information :
Remote Work :
No
Employment Type :
Full-time
About Company
MET Group is an integrated European energy company, headquartered in Switzerland, with activities in natural gas and power, focused on multi-commodity wholesale, trading and sales, as well as energy infrastructure and industrial assets.MET Group is represented in 15 countries: Austria ... View more