B2B Retail Marketing Manager (fmd)

What if your marketing decisions directly drove commercial growth At Axpo Iberia youll shape how we win and keep B2B customers across Spain working at the intersection of data paid media audience sales funnel CRM and brand. This is a hands-on leadership role where your strategy translates into measurable results.

• Define and execute B2B acquisition marketing strategy together with Sales Department and all sales channels (direct indirect owned paid remote physical) covering SMEs SOHOs self-employed professionals and selected B2B sectors.

• Own the full marketing funnel from awareness and traffic generation through lead qualification nurturing and sales handover.

• Own the loyalty funnel: keeping costumers to create loyalty

• Manage paid media budget and optimize investment across Google Ads LinkedIn retargeting and sector-specific channels besides branded contents email marketing

• Manage Social Accounts to build up followers and reputarion based on a strategy of Content Marketing

• Design and continuously optimize customer journeys landing pages and conversion funnels.

• Build marketing automation and Salesforce integration to enable lead scoring routing and campaign attribution.

• Lead brand messaging and creative execution to ensure consistency across customer segments.

• University degree in marketing business economics or a related field.

• Proven experience in B2B demand generation and marketing automation.

• Strong command of Salesforce Sales Cloud and Marketing Cloud.

• Analytical data-driven and commercially sharp with a structured and action-oriented mindset.

• Fluency in Spanish and English.

• Ideally further education in digital marketing CRM demand generation or data analytics.

You will join Axpo Iberias Retail leadership team working closely with Sales Operations Data and Technology to turn marketing into a true growth engine. We value curiosity accountability and results-driven collaboration.

At our company we strive to create a culture of continuous learning personal growth and inter- national community involvement. Were passionate about providing our employees with the tools and resources they need to succeed and were confident that youll love being part of our team!

• Working Hours
  We offer flexible working hours to accommodate your work schedule. We can work part of our time remotely and the rest at our offices in Madrid Torre Europa.

• Meal allowances

  You can enjoy delicious meals on us no matter if you are working remotely or on-site.
  *Option to use it for public transportation or childcare instead.

• Internet Compensation
  We cover the cost of your home internet connection as we understand how essential connectivity is in the modern workplace.

• Training courses
  Our company is committed to helping our employees grow and develop their skills which is why we offer a variety of industry- specific training courses and a learning channel.
  

• Gym Coverage
  Stay active and healthy with our 90% coverage benefit which provides access to the nearby gym: Forus Selection to keep you energized throughout the day
  

• Health Insurance
  We take the health and well-being of our employees seriously which is why we offer a comprehensive health insurance plan and the option to extend it to your spouse and children.

At Axpo Group we are dedicated to fostering a culture of non-discrimination tolerance and inclusion. As an equal opportunity employer we welcome applications regardless of race and ethnicity gender identity and expression sexual orientation age disability as well as socioeconomic cultural and religious background. We are committed to ensuring a respectful and inclusive recruiting process and workplace for everyone.