B2B Marketing Specialist

SHA Wellness Clinic is an international leader in integrative health prevention and longevity. It has been recognised as the Worlds Best Wellness Clinic at the World Spa Awards for several consecutive years. Through the SHA Method we combine cutting-edge medical innovation evidence-based natural therapies and healthy nutrition to help people achieve and maintain an optimal state of physical mental and spiritual wellbeing.

Since opening in 2008 SHA has transformed the lives of more than 65000 guests from around the world and continues to expand its impact with its flagship property in Spain a new destination in Mexico and upcoming openings in Dubai and the UAE. SHA is a Green Globe-certified brand and brings together a truly multicultural team united by the mission of creating transformative and memorable experiences for every guest.

We are looking for a Trade Marketing to rebuild and then systematically grow SHAs visibility preference and share of mind inside every partner that sells us luxury travel agencies and consortia wellness and medical travel specialists DMCs key corporate and referral accounts. It converts commercial priorities into a concrete calendar of partner-facing marketing activity: co-marketing campaigns fam trips educational webinars training events roadshow materials and sales tools executed account by account and measured by the production they generate.

Responsibilities:

Build the annual trade marketing plan by market and by account aligned with the Sales & Marketing action plan the budget and the commercial priorities set by the VP Sales Americas and the DOS EMEA. This includes preparing well in advance a calendar of themes values and angles to lead the conversation with partners throughout the year.

Own the trade marketing calendar campaigns fam trips events training and partner communications and keep it visible to the wider commercial team.

Manage the trade marketing initiatives tracking committed and actual spend per account and per action and reporting return on investment.

Design and execute co-marketing campaigns with key accounts: newsletters dedicated landing pages catalogue and brochure placements preferred-partner and member-benefit programmes joint social and content actions.

Negotiate and secure SHAs presence in partners own marketing channels and ensure the brand is presented to SHAs standards wherever it appears.

Recover visibility in declining markets through targeted account-level activation plans.

Stay close to the fam trip programme for both properties and coordinate support around each visit: content capture posting the visit and follow-up action plans afterwards.

Support SHAs image layout and collaterals at trade fairs roadshows and partner events and own the preparation materials

Prepare sales decks and fact sheets and design and deliver partner training

Create and manage the trade partner intranet keeping it updated with the most current and relevant material.

Support the creation and adaptation of a booking engine that is usable by trade partners.

Build and maintain the trade toolkit: rate sheets programme one-pagers presentations image and video libraries FAQ and objection-handling guides in the languages the priority markets require.

Guarantee brand and message consistency across every trade-facing asset in coordination with Brand Communications.

Own trade communications: partner newsletters programme and opening announcements promotional offers and seasonal campaigns.

Keep partner-facing platforms current extranets consortia profiles and partner portals working with the Distribution Manager where content and rates intersect.

Measure the return of every trade marketing action and feed conclusions back into the following periods plan.

Produce a monthly trade marketing report covering visibility achieved audience reached activity executed pipeline spend and results.

Requirements:

24 years of experience in trade marketing travel trade sales or partner marketing in luxury hospitality high-end travel wellness or a comparable premium environment.

Hands-on knowledge of the travel trade ecosystem: tour operators luxury consortia and agency networks wellness and medical travel specialists DMCs.

Proven track record of designing and executing co-marketing campaigns and partner events with measurable commercial results.

Working command of graphic design and editing tools.

Strong interpersonal skills: empathy ease with people and negotiation ability.

Comfort with numbers: production analysis budget control and ROI measurement are a core part of the job not an afterthought.

Experience in lucury hospitality wellness tourism.

Spanish and English at full professional level written and spoken.

University degree in Marketing Business Tourism or a related field.

Passionate about Health and Wellbeing

SHA is much more than a workplace: it is a unique environment where nature science and purpose come together. Every day our team helps transform peoples lives and you will have the opportunity to grow alongside exceptional professionals in an environment built on excellence and genuine care.

We are committed to diversity equity and inclusion. You will join a truly international team with women and men in leadership positions and a culture in which different perspectives are valued and everyone can develop based on their merit and talent.

If you want your work to have a real impact and are ready to become part of something truly unique we would love to meet you.