Associate Director, Channel Strategy

At AstraZeneca we are reimagining how customers discover experience and engage with our brands across an increasingly connected and AI-influenced landscape. We are seeking an Associate Director Channel Strategy EUCAN/International to support integrated channel strategy across theregions.

This role is for someone who can work across the channel ecosystem and help translate business priorities into clear connected recommendations. You will support how media web content search CRM and emerging AI-enabled discovery environments work together to drive stronger customer experiences and measurable business outcomes.

As part of the AI for Commercial organization you will partneracrosscommercial brand customerengagement analytics and functional teams to help build scalable frameworks support investment decisions and strengthen customer-centered engagement across theregions.

Your responsibilities

• Support the development of integrated channel strategy acrossmarkets connecting paid owned earned and emerging digital channels in support of businessobjectives.

• Contribute tocustomer engagementplanning that helps brands and teams move from channel-specific decision-making to more connected customer journey-based planning across key audiences including healthcare professionals and patients where relevant.

• Partnerwith cross-functional teams including business stakeholders brand teams media web content CRM analytics customer experience and agency partners to align channel strategy with portfolio and brand priorities.

• Help develop recommendations on how AstraZenecas digital presence should evolve in response to changing customer behavior AI-powered discovery search evolution and the growing importance of trusted and well-structured content.

• Support the development of channel strategy frameworks playbooks and governance principles that improve consistency and scalability across brands and business units.

• Assistwith planning and investment decisions by contributing analysis and recommendations on channel mix prioritization and budget allocation based on customer needs market dynamics business goals and performance insights.

• Partner with analytics and marketing sciences teams to support measurement frameworks KPI development and optimization.

• Identifyand evaluate innovation opportunities across the channel landscape including media models digital experiences content distribution personalization and AI-enabled engagement.

• Support collaboration acrossinternaland agencypartners andprovide day-to-day support for channel strategy workstreams through coordination material development synthesis of inputs and progress tracking.

Essential Requirements

• Bachelors degree.

• Experience in channel strategy omnichannel strategy paid media web CRM digital customer engagement or related disciplines.

• Experiencewithmanaging multi-market media campaigns working with agency partners and local markets

• Experience supporting cross-functional strategic initiatives in a complex matrixed organization.

• Strong understanding of how channels work together across the customer journey including media strategy web strategy search content ecosystems CRM and digital customer engagement.

• Experience translating business and customerneeds intoclear recommendations and actionable plans.

• Experience with measurement and performance evaluation including KPI development and use of data to guide decisions.

• Strong stakeholder management communication and collaboration skills.

Desirable Skills and Experience

• Experience in a regulated industry preferably healthcare life sciences or pharmaceuticals.

• Understanding ofhealthcare marketing including HCP and patient engagement in a compliant environment.

• Understanding of AI-enabled discovery evolving search behaviors(GEO) and the role of authoritative content in visibility and trust.

• Familiarity with paid owned and earned channel planning

• Experience working with agencies analytics partners and cross-functional commercial teams.

• Knowledge of digital analytics media measurement web performance dashboarding and strategic planning tools and approaches.

Core Competencies

• Integrated strategic thinking

• Cross-functional collaboration

• Data-driven decision making

• Influence and communication

• Learning agility and innovation mindset

• Compliance and governance orientation

Why AstraZeneca

At AstraZeneca we are committed to transforming how we engage customers by combining science technology data and innovation. This role offers the opportunity to help define how integrated channel strategy evolves across diverse markets at a time ofsignificant changein customer behavior digital engagement and AI-driven discovery.

When we put unexpected teams in the same room we unleash bold thinking with the power to inspire life-changing -person working gives us the platform we need to connect work at pace and challenge perceptions. Thats why we work on average a minimum of three days per week from the office. But that doesnt mean were not flexible. We balance the expectation of being in the office while respecting individual flexibility. Join us in our unique and ambitious world.