Product Marketing Specialist (UK Hours)

Duties / Responsibilities

1. Product Positioning & Messaging Support

• Contribute to the development and maintenance of product positioning and messaging frameworks in partnership with Product Marketing Managers

• Help translate product capabilities use cases and differentiators into clear buyer-ready value propositions for relevant personas and segments

• Maintain working knowledge of messaging frameworks across the product portfolio ensuring all content output is aligned to approved positioning

• Support the ongoing refinement of messaging as products evolve market conditions shift or new competitive intelligence emerges

• Assist PMMs in preparing messaging documentation positioning briefs and internal reference materials for use across sales demand generation and campaign teams

2. Content Creation

• Produce a broad range of external-facing content assets including website copy solution briefs blog posts case studies product one-pagers email copy and social content

• Write and coordinate production of product video scripts demo narratives and multimedia content briefs in partnership with Creative and Digital teams

• Develop sales enablement content including battle cards objection handling guides competitive comparison documents and product FAQs

• Create middle and bottom of funnel assets including ROI guides business case frameworks comparison pages and nurture sequences that support pipeline conversion

• Ensure all content accurately reflects product capabilities approved messaging and brand voice and isoptimizedfor the relevant buyer audience and stage

• Maintain and update existing content assets as products evolve campaigns change or messaging priorities shift

3. Demand Generation & Campaign Support

• Work closely with Demand Generation teams to develop campaign content aligned to specific product lines segments and buyer stages

• Support integrated campaign execution by producing the content assets required across email web paid and event channels

• Contribute to landing page copy campaign messaging and promotional content for product-led campaigns and seasonal initiatives

• Monitor content performance in partnership with Demand Generation and apply insights to improve asset quality and relevance over time

4. Product Launch & Release Marketing

• Act as the marketing execution resource for product launches upgrades and releases assigned by the PMM team

• Support PMMs in developing and executing the marketing launch plan coordinating relevant content campaign digital and creative workstreams

• Project manage marketing launch activities maintaining clear timelines tracking task completion across contributing teams and flagging risks proactively

• Produce launch-specific content including announcement copy launch emails updated website pages release notes copy and client communications

• Coordinate with Product Management to understand release scope and ensure marketing assets accurately reflect new capabilities and positioning

• Support internal launch readiness by producing sales briefings enablement updates and internal communications relevant to each release

5. Client Communications

• Develop client-facing communications for product updates upgrades and releases ensuring accuracy clarity and appropriate tone for existing customer audiences

• Work with Customer Success and Product Management to understand the client impact of product changes and translate this into clear benefit-led communications

• Contribute to client engagement content including product newsletters feature spotlight copy and in-product messaging where relevant

6. Market & Competitive Intelligence

• Work with product marketing managers to help develop and maintain an informed understanding of industry trends competitor capabilities and customer needs within the GTM segments supported by this role

• Conduct regular competitive monitoring across assigned segments tracking competitor positioning messaging product updates and go-to-market activity

• Share relevant market and competitive intelligence with Product Management Sales and Marketing stakeholders in a timely and structured way

• Contribute to the development of competitive battlecards win/loss insights and segment-specific positioning updates informed by market research

• Support PMMs in preparing for analyst interactions industry events and thought leadership activities by providing relevant market context

7. Cross-Functional Collaboration & Execution

• Work closely with Product Marketing Managers to receive direction understand campaign and launch priorities and execute to a high standard across all assigned workstreams

• Collaborate with Creative Studio Digital Demand Generation and regional marketing teams to ensure content integrates effectively with broader marketing execution

• Liaise with Product Management and subject matter experts to validate technical accuracy across all content and communications

• Coordinate with regional and field marketing teams to supportlocalizationand regional adaptation of core product content where required

• Maintain clear communication with the Content Manager on workload priorities timelines and any risks to delivery

8. Planning & Governance

• Manage a varied personal workload across multiple product lines content types and concurrent projects simultaneously

• Maintain visibility of project status through shared tracking tools and content calendars ensuring all stakeholders have accurate delivery information

• Ensure all output adheres to MRIs brand voice messaging frameworks and content quality standards

• Contribute to continuous improvement of content production workflows briefing practices and launch execution processes

Required Skills / Abilities

Experience & Expertise

• 3-6 years of experience in product marketing B2B content marketing or a closely related marketing discipline within SaaS enterprise software or technology sectors

• Demonstrated ability to produce commercial buyer-focused content across a range of formats including collateral website copy email and sales enablement materials

• Exposure to product launch or go-to-market execution with an understanding of how marketing product and sales teams collaborate around a release

• Experience contributing to or working within product messaging and positioning frameworks with the ability to apply them accurately across content output

• Familiarity with competitive research and market monitoring with the ability tosynthesizefindings and communicate them clearly to internal stakeholders

• Familiarity with SEO best practices and writing website and digital content for B2B audiences

• Exposure to project coordination or campaign management in a multi-stakeholder marketing environment

• Knowledge of the real estateproptech or enterprise software sector advantageous but not required

Skills & Capabilities

• Strong written communication skills with a clear precise and commercially focused style suited to product marketing content across multiple formats and channels

• Commercially curious with a genuine interest in understanding products buyers and markets and in translating that understanding into effective content and positioning

• Organizedand delivery-focused with the ability to manage multiple concurrent workstreams across different product lines without losing accuracy or quality

• Collaborative working style with the ability to take clear direction from Product Marketing stakeholders while operating effectively within a distributed global team

• Strong attention to detail particularly around messaging accuracy technical content and brand consistency

• Self-motivated and comfortable managing a varied workload independently while maintaining quality and meeting deadlines

• Comfortable working across time zones and adapting communication style for different regional and functional audiences

• Familiarity with project tracking tools and content management systems an advantage