Specialist CVM App Campaign Operations Consultant
Johannesburg - South Africa
Job Summary
Specialist CVM : App Campaign Operations to support the centralised execution of approved CVM Loyalty and App promotional campaigns across participating Fintech OpCos.
The successful candidate will be responsible for campaign configuration deployment customer journey execution workflow administration operational governance testing documentation and execution reporting through the App Notification Hub. This is an execution-focused and process-driven role working closely with Group CVM Loyalty Product Analytics and OpCo teams to translate approved campaign briefs and customer journey designs into accurate governed and repeatable campaign executions
- Configure and execute approved CVM Loyalty and App promotional campaigns.
- Configure push notifications in-app messages service notifications loyalty communications and promotional messages.
- Support customer engagement initiatives including feature launches app updates fraud/security communications gamification and event-triggered engagements.
- Upload and validate audience files including customer identifier and format checks.
- Manage campaign templates schedules approvals test sends and deployment readiness.
- Execute campaigns across multiple OpCos.
- Monitor campaign deployment dispatch success failures partial dispatches and anomalies.
- Document customer engagement journeys across onboarding activation app adoption loyalty retention reactivation and promotional use cases.
- Translate approved customer journey designs into executable campaign workflows.
- Maintain journey maps communication flows trigger points audience inputs and operational dependencies.
- Maintain a central repository of journey documentation campaign templates reusable use cases and lessons learned.
- Develop and maintain SOPs campaign checklists operational guides and execution playbooks.
- Document campaign intake handover validation approval maker-checker and deployment processes.
- Maintain campaign logs decision records deployment evidence UAT evidence sign-offs and audit trails.
- Ensure campaigns comply with communication governance privacy consent operational risk and approval requirements.
- Identify process gaps and recommend improvements to increase execution quality and scalability.
- Conduct pre-deployment checks and test sends.
- Validate campaign readiness before launch.
- Support UAT for Notification Hub enhancements and OpCo onboarding.
- Coordinate test campaigns before production deployment.
- Log defects and coordinate resolution with Product QA and Technology teams.
- Provide operational feedback on platform usability and release readiness.
- Track campaign volumes deployment accuracy dispatch success/failure and operational issues.
- Prepare weekly campaign execution and status reports.
- Maintain campaign pipeline approval and deployment trackers.
- Consolidate platform delivery outputs and campaign evidence for CVM Loyalty Product and OpCo stakeholders.
- Bachelors Degree in one of the following or a related discipline:
- Marketing
- Business Management
- Commerce
- Information Systems
- Digital Marketing
- Customer Management
- Data Analytics
- Approximately 34 years relevant hands-on experience in:
- Campaign Operations
- CRM Operations
- Mobile App Engagement
- Loyalty Operations
- Marketing Automation
- Customer Engagement Operations
- Hands-on experience configuring scheduling deploying and monitoring campaigns on customer engagement CRM mobile engagement notification or marketing automation platforms.
- Flytxt Neon-dX
- Salesforce Marketing Cloud
- Adobe Campaign
- Braze
- MoEngage
- CleverTap
- Firebase Cloud Messaging
- HubSpot Marketing Hub
- Iterable
- Microsoft Dynamics 365 Customer Insights
- Comviva
Required Experience:
IC
About Company
With 15 years of experience in the Telecommunications and Financial Services industry in Africa and the Middle East, we are experts at supporting our clients through their digital transformation journeys. We believe in blending traditional methods with cutting-edge strategies to drive ... View more