Senior Paid Media Manager

Role: Senior Paid Media Manager / Head of Growth

Priority Location: South Africa

Working Hours: 9AM - 5PM (EST) Mon - Fri

Salary Range: $3500 - $6000 USD per month (The final offer is at the clients discretion and depends on the candidates interview result skills and experience.)

Type of contract: Independent Contractor

Type of job: Remote

Mission For This Role:

This is NOT a typical paid media role. If you have only optimized campaigns inside Ads Manager managed modest five-figure ad budgets or prefer navigating dozens of layers of corporate management this position isnt for you.

This is an A player search.

Were intentionally setting an extremely high bar.

The ideal candidate has likely spent years growing successful D2C ecommerce brands understands consumer psychology loves performance marketing and knows how to scale while maintaining profitability.

Youre equally comfortable discussing:

• Creative strategy
• Media buying
• Landing pages
• Offer development
• Funnel optimization
• LTV:CAC ratios
• Subscription economics
• New customer acquisition
• Scaling winning campaigns

You dont wait for direction.

You identify opportunities execute quickly and continuously improve performance.

You thrive in small entrepreneurial environments where things move fast and where results matter far more than titles.

What Youll Own:

Paid Media

• Own Meta advertising strategy and execution
• Scale existing campaigns while maintaining profitability
• Expand Googles contribution to revenue
• Continuously test audiences offers creatives and campaign structures
• Improve overall acquisition efficiency

Creative Strategy

• Work closely with an existing creative team in Serbia to produce winning advertisements.
• This role is not expected to design creativesbut you should know how to brief creatives identify winning concepts and iterate quickly.
• The company is heavily investing in AI-generated content using modern creative tools so experience leveraging AI within performance marketing is a major advantage.

Growth Strategy

Partner directly with the founder to:

• Launch new products
• Build new acquisition funnels
• Develop lead generation concepts
• Improve customer acquisition economics
• Execute growth experiments
• Turn ideas into shipped campaigns

Landing Pages & Conversion

Own testing across:

• Landing pages
• Offers
• Promotions
• Seasonal campaigns
• Funnel optimization
• Conversion rate improvements

Seasonal Launch Planning

The Company runs numerous product launches throughout the year including:

• Halloween
• Christmas
• Spring
• St. Patricks Day
• New product collections
• Promotional campaigns

Youll help own planning and execution across these launches.

Qualifications & Skills:

You MUST have

• Hands-on ownership of at least $200000/month in Meta ad spend (this is a hard requirement)
• Extensive experience scaling Meta campaigns profitably
• Strong Google Ads experience
• Exceptional English communication skills
• Experience working directly with ecommerce brands
• Experience owning strategy AND executionnot simply reporting on campaigns
• Ability to work overlapping US Eastern business hours

If you have not personally managed $200k/month on Meta this position will not be the right fit.

Highly Preferred Experience

Were especially excited about candidates who have experience with:

• D2C apparel or fashion brands
• Consumer lifestyle brands
• Subscription or membership ecommerce businesses
• High-LTV customer acquisition
• Retention-aware acquisition strategies
• Scaling businesses from seven figures to eight figures
• Landing page optimization and CRO
• Creative testing frameworks
• AI-powered creative production
• Startup or founder-led companies

Agency experience can absolutely be valuable but candidates who have deeply owned growth for a single ecommerce brand are especially attractive.

What Success Looks Like:

• Six months from now youve become the Founders right hand for growth.
• Instead of the founder personally managing campaigns every day youve taken ownership of paid acquisition while bringing new ideas better execution and stronger performance.
• Youre launching experiments weekly.
• Scaling winning products.
• Improving Google Ads.
• Building better acquisition funnels.
• Working closely with creative.
• Helping the company confidently march toward $10M in annual revenue.

The Team:

• Youll work directly with:
• Founder/CEO
• Existing Serbian creative team
• Offshore customer support and operations team
• Supply chain partners

This is a lean high-performing company where decisions happen quickly and bureaucracy is minimal.