Senior Paid Media & Cold Email Specialist

Solvi Digital is a UK-based B2B digital marketing agency specialising in the industrial and manufacturing sectors. We help niche businesses generate consistent high-quality leads through paid media and targeted outreach - and we do it properly.

Were growing and looking for a senior self-sufficient specialist based in South Africa to own both our paid media delivery and cold email outreach operations across a portfolio of UK clients. This is a role for someone who brings genuine strategic thinking not just execution - someone who can pick up a complex B2B brief quickly and get to work.

Paid Media

• Plan build and manage B2B lead generation campaigns across Google Ads Meta and LinkedIn for a portfolio of UK industrial and manufacturing clients
• Own full campaign strategy keyword research audience targeting ad copy bid management and ongoing optimisation
• Build Meta funnels including Instant Form campaigns specifically optimised for lead quality over volume
• Advise clients and internal team on the best campaign approach for any given budget consulting not just executing
• Work closely with our in-house design team to brief landing page positioning and offer structure; you dont build pages but you know what good looks like
• Set up automated lead notification workflows via Zapier or Make from form submissions to client
• Produce clear insight-led reports using Claude and other tools data translated into strategy not just numbers on a page
• Manage a small number of LinkedIn Ads accounts alongside Meta
• Monitor campaigns daily identify problems fast and act without being prompted

Cold Email

• Own the full cold email infrastructure domain purchasing DNS configuration (SPF DKIM DMARC) mailbox warm-up and ongoing deliverability health monitoring
• Build and manage outreach campaigns end-to-end in Instantly sequences sending configuration inbox rotation and campaign logic
• Develop value propositions offers and angles independently for each client campaign understanding niche industrial B2B sectors without needing everything explained in detail
• Write personalised high-converting cold email copy that generates replies
• Monitor reply rates bounce rates and deliverability metrics proactively and adjust accordingly
• Manage lead list sourcing segmentation and targeting criteria per campaign
• Test and iterate on messaging offer framing and targeting to continuously improve results

Requirements

• 5 years of hands-on paid media management experience Google Ads is essential; Meta Ads and LinkedIn Ads required
• Proven track record running B2B lead generation campaigns specifically for the UK market
• Some e-commerce campaign experience is a bonus but B2B lead gen is the 90% focus
• Solid cold email experience including full infrastructure setup and management domain health mailbox warm-up deliverability monitoring
• Hands-on experience using Instantly as an outreach platform (or comparable and willing to adapt fast)
• Ability to independently develop cold email strategy: value propositions offer angles personalisation at scale and list segmentation
• Strong cold email copywriting skills persuasive relevant tailored to niche audiences
• Comfortable working with complex industrial and manufacturing clients; you pick up sector context quickly and dont need briefing on every concept
• Experience building automated lead notification workflows using Zapier or Make
• Confident using Claude or equivalent AI tools for reporting analysis and output
• Excellent reporting skills you tell a clear story with data and make strategic recommendations
• Consultant mindset you advise on the best approach given the brief and budget not just execute instructions
• Strong communicator highly self-managed and reliable in a remote setup
• Based in South Africa

Benefits

• Fully remote role working with a specialist UK B2B agency
• Direct access to the senior team - no management layers or bureaucracy
• Varied client portfolio across industrial manufacturing and commercial sectors
• Consistent long-term engagement with room to grow as the agency grows
• Flexible working with UK time zone alignment where needed

If youre a senior specialist who can genuinely own both paid media and cold email without hand-holding wed like to hear from you. Apply with a short note on your background the platforms you use day-to-day and a couple of examples of B2B campaigns youve run and what they delivered. Wed also like you to send a short video - nothing formal just you talking through your experience what you specialise in and why you think youre a good fit for this role. We move quickly with the right candidate.