Senior CRM Manager (Hybrid)

A fast-growing internationally focused organisation is seeking a highly skilled Senior Marketing Manager to take ownership of customer engagement across digital channels. This is an exciting opportunity to join a dynamic data-led environment where customer experience and innovation are at the heart of everything.
In this role you will lead the design execution and optimisation of personalised marketing journeys helping to drive engagement conversion and long-term loyalty across a global customer base.

Job Description:
You will play a central role in delivering seamless relevant and high-impact communications across multiple platforms. Working at the intersection of strategy and operations you will turn business objectives into actionable measurable marketing activity.
Key areas of responsibility include:
End-to-End Customer Journeys
Design build and continuously enhance lifecycle journeys across email mobile app and web channels
Platform & Programme Enablement
Lead the onboarding and integration of new and existing customer programmes into digital platforms ensuring alignment across systems messaging and data flows
Campaign Execution
Deliver targeted multi-channel campaigns balancing business-as-usual activity with strategic projects
Collaboration Across Teams
Work closely with product engineering data and commercial teams to ensure smooth delivery and alignment of marketing initiatives
Testing & Continuous Improvement
Develop structured testing plans (including A/B and multivariate testing) to optimise engagement retention and conversion rates
Performance Analysis
Track measure and interpret campaign performance providing actionable insights to refine and improve results

Skills & Experience:
Proven experience in digital marketing CRM or customer lifecycle roles within a data-driven environment
Hands-on experience using advanced marketing automation and customer engagement platforms
Strong project management capability with a track record of delivering complex initiatives
Experience in lifecycle or transactional marketing across digital or mobile channels
Analytical mindset with confidence in using data to guide decision-making
Excellent collaboration and stakeholder management skills
Strong attention to detail and a proactive delivery-focused approach

Qualification:
Marketing degree or related qualification

Only South African Residents or individuals with a relevant South African work permit will be considered.

If you have not had any response in two weeks please consider the vacancy application unsuccessful. Your profile will be kept on our database for any other suitable roles / positions.


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