Senior Content and Editorial Lead

Potentiam is a fast-growing global offshore solutions provider connecting top talent with leading UK and European businesses. With offices across South Africa Romania India and Brazil we offer international exposure real career progression and the opportunity to work with high-performing global teams.

We combine global opportunity with local support - giving you the chance to grow make an impact and build a long-term career in a business thats scaling fast.

Global clients. Clear progression. Real opportunity.

Our client is looking for an exceptional Senior Content & Editorial Lead to own content strategy and execution across three established brands operating within executive search leadership consulting and leadership development.

This is not a traditional content management role.

Were looking for someone who loves writing enjoys working with senior stakeholders and thrives on turning complex ideas into clear commercially valuable content that builds credibility generates opportunities and strengthens engagement.

Working closely with senior leadership youll shape the editorial direction across the business while remaining hands-on in the creation of high-quality content. Youll have the autonomy to influence content strategy build scalable content systems and help position the organisation as a recognised thought leader within its market.

If youre equally passionate about strategy and execution and still enjoy producing exceptional content yourself - this could be the perfect opportunity.

Purpose of the Role

As the Senior Content & Editorial Lead you will take ownership of content planning editorial delivery and content quality across multiple brands.

Youll translate commercial priorities into compelling content that supports lead generation brand positioning sales enablement member engagement and long-term business growth.

This is a highly autonomous role where youll build scalable content processes while personally producing the majority of content across a variety of formats.

Duties & Responsibilities

Content Strategy & Editorial Leadership

• Lead content planning and editorial delivery across multiple brands.
• Translate commercial priorities into clear actionable content strategies.
• Own and manage the editorial calendar adapting to changing business priorities.
• Maintain consistent brand voice messaging and editorial standards.
• Act as the final quality gatekeeper for all written content.

Content Creation & Delivery

• Produce high-quality content across multiple formats including:
  • Thought leadership articles
  • LinkedIn content
  • Newsletters
  • Website copy
  • Case studies
  • Sales enablement material
  • Campaign content
• Work closely with subject matter experts to transform complex ideas into engaging commercially relevant content.
• Create compelling content that supports brand awareness credibility and lead generation.

Content Systems & Repurposing

• Build scalable content workflows that maximise the value of existing material.
• Repurpose insights webinars case studies research and internal knowledge into multiple high-impact assets.
• Develop and maintain a centralised content library.
• Identify opportunities to extend the lifespan and commercial value of existing content.

Commercial Insight & Market Intelligence

• Capture insights from client-facing teams and convert them into valuable marketing assets.
• Identify recurring market themes trends and opportunities to inform future content.
• Create feedback loops that ensure content is driven by genuine commercial insight.
• Produce content that supports sales conversations and strengthens market positioning.

Member Engagement & Growth

• Develop content that improves engagement retention and audience growth.
• Support campaigns and thought leadership initiatives across multiple brands.
• Help create clear content journeys that enhance the customer and member experience.
• Work with existing expert-led content to increase its reach value and impact.

Skills & Experience Required

Essential

• Proven experience in a senior content editorial or content strategy role.
• Exceptional writing and editing skills with strong editorial judgement.
• Demonstrated experience producing high-quality B2B content across multiple formats.
• Experience within professional services consulting executive search leadership technology or other insight-led industries.
• Strong commercial awareness and understanding of how content contributes to business growth.
• Experience managing multiple brands audiences or content streams simultaneously.
• Strong understanding of SEO best practices and content performance.
• Confident partnering with senior stakeholders and translating complex ideas into engaging content.
• Highly organised with the ability to manage multiple priorities while maintaining exceptional quality.

Desirable

• Experience within executive search consulting leadership development or professional learning environments.
• Experience supporting membership community or subscription-based businesses.
• Experience building scalable editorial processes and content repurposing frameworks.
• Exposure to sales enablement and thought leadership programmes.
• Familiarity with content analytics and performance reporting.

Why Join

This is a rare opportunity to join a growing organisation where content plays a central role in commercial success.

Youll have genuine ownership of the content function work closely with senior leadership and shape how three respected brands communicate with clients members and the wider market.

If youre a commercially minded content professional who enjoys creating exceptional work influencing strategy and seeing your content make a measurable business impact wed love to hear from you.

Location and Hours

Cape Town (Hybrid)
09:00 17:00 BST

Required Experience:

Senior IC