Sales Coordinator (Events)

Join Race Coast Western Cape as Sales Coordinator - Support Big Events Big Clients and Big Commercial Opportunities

We are looking for a professional organised and commercially aware Sales Coordinator to join our dynamic Events and Commercial team.

The ideal incumbent will be client-focused detail-driven and confident in supporting the sales administration and coordination of major event opportunities across Race Coast Western Cape venues. This role requires someone who can manage enquiries prepare proposals and quotations coordinate site visits maintain accurate sales records support client follow-ups and assist with the handover of confirmed major events to the delivery team.

The Sales Coordinator will work closely with Managers Major Events Hospitality Food & Beverage Marketing Finance Operations Security and venue teams.

The goal is to support the growth of profitable major event revenue by ensuring that every opportunity is professionally captured accurately quoted commercially tracked and properly handed over for other words: no vague promises no missing paperwork and no I thought someone else sent the quote chaos.

Location Hollywoodbets Kenilworth Racecourse and Hollywoodbets Durbanville Racecourse (on-site)

Type Full-Time

Experience A minimum of two (2) to three (3) years experience in event sales support major events coordination venue bookings hospitality sales client service event administration or a similar environment.

About Race Coast

There is a moment that happens at every racecourse. The music is playing the drinks are flowing people are catching up between races and then suddenly the crowd shifts towards the track. Conversations stop. The horses turn for home. And for a few seconds everyone is completely locked into a singular winning moment.

That is Race Coast.

Across four venues in the Western Cape and KwaZulu Natal Race Coast brings together horse racing live entertainment fashion food and major events that keep the atmosphere going long after the final race. From first timers figuring out the form guide to lifelong racing fans lining the rails race day brings together all kinds of people in a way very few experiences can.

Formed through the partnership between Cape Racing and Gold Circle under the Hollywoodbets banner Race Coast represents a new era for the sport in South Africa. One that keeps the history excitement and theatre of racing alive while opening the gates to a broader and more social crowd.

Today Hollywoodbets Kenilworth Hollywoodbets Durbanville Hollywoodbets Greyville and Hollywoodbets Scottsville continue to host some of the countrys biggest race days festivals and celebrations. Together they form a racing experience built as much around people and atmosphere as the action on the track itself.

What YoullDo

• Support the sales process for major event opportunities including race-day events feature days large corporate events brand activations partner events external events festivals hospitality-linked events and premium venue hire opportunities.

• Respond professionally and timeously to major event enquiries.

• Qualify client enquiries by gathering key information including event date event type expected attendance venue requirements budget hospitality needs catering requirements branding requirements AV needs security requirements and special requests.

• Arrange and coordinate client meetings site visits and venue walk-throughs.

• Prepare accurate quotations proposals presentations booking forms rate cards and client correspondence in line with approved pricing and package structures.

• Support the preparation of major event sales presentations and pitch documents for clients agencies sponsors brands and event organisers.

• Follow up on issued proposals and quotations to support conversion of enquiries into confirmed bookings.

• Maintain accurate sales pipeline records including enquiry source client details proposal status follow-up dates projected revenue confirmed revenue and lost business reasons.

• Assist with weekly and monthly reporting on pipeline value confirmed bookings conversion rates revenue forecasts and sales activity.

• Coordinate with the National Events Sales Manager Head of Major Events and regional event teams to ensure major event opportunities are scoped correctly before proposals are submitted.

• Liaise with Food & Beverage to confirm hospitality requirements menu options service style minimum spends and operational feasibility.

• Liaise with Finance to support deposit tracking invoicing requests payment milestones and client account administration.

• Liaise with Marketing on client-facing sales collateral event promotion opportunities activation requirements and brand visibility opportunities.

• Support the development and updating of major event packages venue hire options hospitality add-ons sponsorship-linked event opportunities and activation rate cards.

• Ensure no major event is treated as confirmed until required booking documentation deposit confirmation and internal approval are in place.

• Prepare and maintain client files event briefs handover notes signed documents proposal records and internal booking documentation.

• Assist with the handover of confirmed major events to the operational delivery team ensuring that all client requirements commercial terms inclusions exclusions and deadlines are clearly documented.

• Support race-day and feature-day sales administration including hospitality opportunities suite enquiries group bookings partner activations and corporate client requirements.

• Track client changes after proposal or booking stage and ensure these are escalated re-costed and approved before being committed to delivery.

• Communicate professionally with clients sponsors suppliers agencies event organisers and internal departments.

• Identify upsell opportunities including hospitality upgrades venue add-ons branding AV parking suites activations and premium guest experiences.

• Support post-event client follow-ups feedback collection and repeat booking opportunities.

• Escalate pricing concerns operational constraints high-risk requests unusual client requirements or margin risks before commitments are made.

• Maintain accurate digital and physical records that are audit-ready and easy for the delivery team to use.

• Any other duties that may be required.

What Youll Need

• Grade 12 / Matric / NQF Level 4 equivalent qualification.

• Diploma or Certificate in Sales Marketing Events Management Hospitality Business Administration or a related field.

• A Degree in Sales Marketing Events Management Hospitality Business or Communication will be advantageous.

• A minimum of two (2) to three (3) years experience in event sales support major events coordination venue bookings hospitality sales client service or event administration.

• Experience supporting proposals quotations client presentations event bookings or sales pipelines.

• Experience in major events race-day events corporate events activations hospitality venue hire or conferencing will be advantageous.

• Strong client service and relationship management skills.

• Strong sales administration and follow-up discipline.

• Good understanding of event logistics venue requirements hospitality catering AV branding staffing and operational planning.

• Strong attention to detail and accuracy in quotations proposals booking forms client communication and event handover documentation.

• Good commercial awareness including pricing deposits payment milestones minimum spends and margin protection.

• Computer literacy including Microsoft Office Excel Outlook PowerPoint and CRM or booking systems.

• Excellent written and verbal communication skills.

• Ability to manage multiple enquiries deadlines client follow-ups and event details at the same time.

• Ability to work under pressure in a fast-paced event-driven environment.

• Valid drivers licence and own reliable vehicle with the ability to travel between Race Coast venues client meetings site visits networking events and off-site activations as required.

• Ability to work flexible hours including selected race days weekends client events networking events and industry functions when required.

• Clear criminal record.

• Sales Support Discipline: A structured coordinator who follows up properly keeps the pipeline current and helps move opportunities from enquiry to signed booking.

• Client Focus: A professional who responds quickly communicates clearly and gives clients confidence from the first interaction.

• Commercial Awareness: Someone who understands that major events must be exciting but also profitable. A full venue with weak margin is just a very loud financial problem.

• Attention to Detail: Accuracy in dates venue spaces guest numbers quotes inclusions exclusions deposits and handovers is critical. One missed detail can become a very expensive circus and not the fun kind.

• Communication Skills: Strong written and verbal communication skills with the ability to engage professionally with clients agencies sponsors suppliers management and internal departments.

• Organisation: Able to manage multiple enquiries proposals site visits follow-ups and booking documents without losing control of the sales process.

• Accountability: Takes ownership of tasks follows through and escalates issues before they turn into last-minute disasters with lanyards.

• Problem Solving: Able to ask the right questions identify gaps early and help resolve client or booking issues quickly.

• Collaboration: Works effectively with Major Events Sales Food & Beverage Finance Marketing Operations Racing Security Maintenance IT and venue teams.

• Service Excellence: Understands that major event clients expect a polished professional and responsive experience.

• Adaptability: Comfortable working in a fast-moving environment where priorities shift clients change requirements and race days do not wait for anyone.

• Professionalism and Integrity: Reliable discreet and trusted with client information pricing commercial terms and internal processes.

• High-Impact Environment: Support the sales and growth of major events at some of the Western Capes most iconic venues.

• Commercial Exposure: Gain hands-on experience in major event sales proposals client management hospitality opportunities and venue revenue growth.

• Premium Event Platform: Work across race days feature days brand activations corporate events festivals hospitality experiences and large-scale venue opportunities.

• Team Collaboration: Work closely with experienced professionals across Sales Major Events Food & Beverage Commercial Finance Marketing and Operations.

• Growth Opportunity: Build a strong career foundation in event sales and major event coordination within a growing Race Coast platform.

Ready to Join the Adventure

If you are passionate about events sales coordination client service and major event delivery and want to help grow one of the Western Capes most exciting events platforms we would love to hear from you.

Application Process

Interested candidates are invited to submit the following:

• Resume/ CV: Detailing professional experience and qualifications.

• A Cover Letter: Explaining your interest in the role and how your experience aligns with our requirements.

E-mail or apply via the relevant recruitment platform.

Closing Date: 16 October 2026