Regional Sales Manager
Cape Town - South Africa
Job Summary
The Regional Sales Manager Western Cape is a key high-ownership leadership position focused on driving aggressive sales growth and expanding market presence within the highly competitive nicotine and vaping this role you will take full commercial responsibility for developing and executing targeted territory strategies directly managing and mentoring a high-performing field sales team and fostering deeply entrenched relationships with major retail key accounts (SPAR Pick n Pay Shoprite) wholesalers and petrol station forecourt groups to smash regional revenue targets.
Key Responsibilities
- Develop and execute targeted regional sales strategies to achieve revenue targets and expand market share across all retail wholesale forecourt and independent channels.
- Lead coach and hold accountable the regional field sales team key account representatives and merchandisers to drive disciplined measurable in-trade execution.
- Build and maintain deep commercial relationships with regional buyers and managers at major accounts including SPAR Pick n Pay Shoprite and all major petrol station forecourt groups.
- Conduct regular territory analysis and monitor competitor activity pricing and ranging in-region to identify growth opportunities and protect market position.
- Collaborate with cross-functional corporate teams including Finance on credit risk and Marketing on regional promotional calendars and trade activations.
- Monitor and report accurately on weekly and monthly sales performance metrics providing reliable regional forecasts to support production planning and stock allocation.
- Facilitate regular field accompaniments and ongoing training to enhance product knowledge brand merchandising standards and sales techniques.
- Drive new business development by actively prospecting pitching and closing new retail wholesale and independent trade accounts across the Western Cape.
Requirements
- Minimum 5 years of senior key account management or regional sales management experience specifically within the FMCG sector.
- Proven track record of delivering sales and volume growth across retail and wholesale networks backed by verifiable numbers.
- Strong leadership skills with direct experience recruiting managing and developing a field-based sales team rather than individual contributor experience.
- Analytical mindset with data literacy to interpret sales data manage margins evaluate trading terms and build accurate regional forecasts.
- Proficient in using CRM and ERP systems for pipeline tracking route efficiency and territory coverage management.
- Strong negotiation skills at regional decision-maker level with a valid drivers licence own reliable vehicle and willingness to travel extensively.
Preferred Qualifications
- A relevant BCom degree or National Diploma in Marketing Sales or Business Management.
- Experience in selling nicotine vaping tobacco or highly regulated consumer goods will be highly advantageous.
- Knowledge of the Western Cape market local trade dynamics and established buyer relationships across the region.
- Proven experience in a business scaling through a rapid growth phase or executing new product launches into the trade.
Contact Hire Resolve for your next career-changing move.
Our client is offering a highly competitive salary for this role based on experience.
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Required Experience:
Manager
About Company
Hire Resolve connects Job seekers to Employers. The company is a Specialist Recruitment & Staffing company with a national presence with a customer base of listed companies on the JSE and global multinationals. The company prides itself on its technical & industry knowledge. The cons ... View more