Product Marketer |
Job Location:
Cape Town - South Africa
Monthly Salary:
Posted on:
Vacancies:
Job Summary
Position: Product Marketer
Type of employment: Permanent full-time role
Location: Remote - Open to candidates ideally based in a timezone between UTC-5 and UTC5
Working hours: Flexible with sufficient overlap with GMT/CET time zones.
Compensation: $3000 - $4000 (Commensurate with experience and at the clients final discretion)
About Us
We are on a mission to empower teams to ship faster and continuously improve their products. Were a profitable bootstrapped company building an open source alternative to larger venture-backed competitors. Profitability and sustainability are how we stay in control of our destiny.
Our growth comes from helping larger teams take control of their release processes. We work across all industries but have the biggest impact in high-risk environments like financial services healthcare telecommunications and high-tech manufacturing. Our net retention rates speak for themselves.
Our team spans multiple continents and is 100% remote with deep roots in engineering and a strong focus on product quality simplicity and community. We are filled with team members who have been searching to have impact and larger scope as opposed to being a cog at a large organisation!
About the Role
Our company and products are used by engineering teams who care deeply about the tools they choose in high-stakes environments where getting a release wrong is costly. Our product earns their trust but our marketing doesnt tell that story well enough yet. Thats the job.
Were hiring a product marketer to own how the company is positioned and launched from the public website all the way into the product. Today that work sits with the Head of Product. Youll take it own it and make it sharper than its ever been.
This is a high-ownership role in a small fully remote team. You wont be writing copy to someone elses brief or handing off a launch deck and moving on - you will own the narrative end to end: what we say why a technical buyer should believe it and how every launch lands.
Youll be close to the product close to customers and in the room for decisions about what we build and how we take it to market. You wont do it alone! The team includes a designer marketing automation content SEO and social specialists to support - but the story is yours.
This role is fully remote but the candidate should be based in a timezone between UTC-5 and UTC5. This role reports directly to the Head of Product.
What Youll Do
- Own the positioning. Define how the company shows up across the platform in every tier and position the experimentation capability were bringing to market. Make it clear and credible enough that an engineering leader at a bank or a hospital can take it straight into a procurement process and turn it into assets sales can actually use.
- Run every launch. Own the launch playbook end to end and put each release through it: message channels collateral metrics retro. No silent launches and constant improvements to our processes.
- Own the website outside-in. Set the narrative and the conversion goals across the marketing site and into onboarding. Decide what it should say what it should move measure whats working and fix what isnt.
What Youll Bring
- 5 Years of relevant experience.
- Zero-to-one launch experience. Youve taken products or features to market from nothing and you can point to a launch you personally drove and the number it moved.
- Positioning that lands with technical buyers. You make complex technical products clear and credible to engineers and the people who lead them - not just to a generic SaaS audience. You can read enough of how the product works to be dangerous and you know what a developer actually cares about.
- Range across the marketing stack. You can own a websites message and conversion brief a designer shape content and pull AI into your workflow to move faster. You dont need every craft skill yourself but you do need the judgement to direct them.
What Were Looking For
- You can articulate why a piece of positioning works not just that it reads well. You bring a point of view and back it up.
- You default to shipping over polishing. You know when a launch is good enough to learn from and when it needs more time.
- You build real relationships with technical buyers. You pick up on what theyre actually optimising for not just what they say they want.
- You set your own priorities and keep stakeholders in the loop without being a small team thats how trust gets built.
Nice to Haves
- Experience marketing developer tools open source or API/infrastructure products.
- Hands-on with a website or CMS (Webflow is a plus)
- Hands-on experience with feature flags experimentation platforms or progressive delivery.
- Comfort using AI across your marketing workflow.
To move forward successfully share the following to :
- A short cover letter:
- Explaining why you would be a strong fit for the role. Use this as an opportunity to pitch yourself directly to the client by highlighting your relevant experience achievements and motivation for applying.
- Include the reasons for leaving your last 3 roles and share your long-term career plans. We value long-term commitment and want to ensure a stable mutually beneficial working relationship going forward.
- What is your current and expected monthly salary in USD
- What is your notice period
- An updated CV. Ensure it highlights your key skills and experience you have relevant to the role.
- A video introduction link where you introduce yourself and summarize your experience and key achievements. You dont need to mention the specific role you are applying forkeep it general by highlighting your background expertise and what you can bring to your next role. Use Google Drive and ensure that the link is unrestricted viewable by anyone with the link and does not expire. Ensure your full name or contact details are not visible on this public link.
Tips for a professional well-presented video:
About Company
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