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PPC Performance Manager Google ads

Job Crystal

Job Location:

Cape Town - South Africa

Monthly Salary: m 28000 - 28000

Posted: 9 October 2026 (4 days ago)

Application Deadline: 6 January 2027

Vacancies: 1 Vacancy

Job Summary

Job Intro

PPC Performance Manager - Google ads - Cape Town WC Western Cape

Make the strategic calls that grow our customers Google Ads accounts and shape how Adbot gets Business Owners new customers at AdbotAdbot gets Business Owners and in-house marketing teams new customers. We build the engine behind their Google Ads: a website wired so Google recognises every real sale tracking that works and campaigns that keep learning who the buyers are.

Job Specification

We are a Cape Town team serving customers in South Africa across Africa and in the UK. Our values are simple:

Obsessed with growth: ours our customers and yours
Bots do it better: we automate the repetitive work so people can do the thinking
We find a way: no problem gets handed back unsolved
Equally valuable and accountable: everyone owns their results
Our customers are the : their success is our success

The role

Offer

You decide what will make each customers account perform better and you make sure it happens.Your goal is clear: get every customer to at least a 1:3 return on ad spend. We promise our customers R3 in conversion value for every R1 they spend on ads and you are the person who makes sure we deliver on that promise.You make the changes that move an account not the routine tweaks. Our platform handles the day-to-day bid keyword budget and ad changes. You do the work above that hands on: restructuring accounts building and fixing Search and Performance Max campaigns sorting out product feeds and making sure the conversion data is said you need to understand daily optimisation inside out. You cant direct it judge it or spot when it is going wrong unless you have done it yourself for will work closely with our Customer Success and Google Ads Specialist. They are the customers day-to-day contact and you manage the account. They bring you what customers are saying and seeing and you give them the strategy answers and fixes to take back to the is a startup role so it will grow. As Adbot grows you may help shape what our automation does coach junior specialists or join key client conversations. The people who lean into that are the people who grow fastest you will doAccount strategy

Review customer accounts and set the strategy that grows them: structure campaign mix and budgets
Decide when Search Performance Max or both is the right answer and how to stop them competing with each other
Diagnose underperforming accounts quickly and set a clear prioritised plan to fix them

Data and connections

Make sure Google Ads learns from real business results: conversion actions conversion values enhanced conversions offline conversion imports and GA4
Own Google Merchant Center strategy for ecommerce customers: feed quality product data diagnostics disapprovals and how the feed drives Performance Max and Shopping results
Understand how the website tracking GA4 Merchant Center and Google Ads connect and how a change in one shows up as performance in another

Direction and scale

Set the direction for daily optimisation done by our platform and specialists review the work and coach where needed
Turn what you know into rules and playbooks our automation can run across every account
Work with the product team on what Adbot automates next

What you bring

Around 5 years of hands-on Google Ads management across a range of client accounts and budgets.
Deep Search expertise: account structure match types broad match with Smart Bidding responsive search ads search term analysis and audiences.
Deep Performance Max expertise: asset groups audience signals search themes brand exclusions feed-only versus full-asset campaigns and reading the insights and channel reporting to see what PMax is really doing.
Merchant Center know-how: feeds and supplemental feeds product attributes diagnostics policy issues and product-level performance.
Strong grasp of conversion data: Google Tag Manager GA4 enhanced conversions value-based bidding offline conversions and consent mode and how each one changes what Smart Bidding learns.
Proven results. Real campaigns where you increased a clients performance with before and after numbers: revenue ROAS CPA or conversion volume.
Commercial thinking. You connect every decision to the customers revenue and profit not vanity metrics.
Clear communication. You can explain a strategic call to a Business Owner or a marketing manager in plain language.
Current Google Ads certifications including Search and Shopping or Performance Max.

Bonus points

Agency experience across many accounts at once
Ecommerce experience including Shopify or WooCommerce stores
Meta Ads experience
Google Ads scripts automated rules or other automation work
Looker Studio or BigQuery reporting
Accounts in several markets (South Africa the rest of Africa the UK)
Mentoring junior PPC specialists

Is this youWe are building something bigger than any one job and we want people who want to build it with us.You will thrive here if:

You love finding the one decision that changes an accounts trajectory
You keep learning because Google Ads changes every few months and you want to stay ahead of it
You own a problem until it is solved instead of passing it on
You are comfortable with a role that changes. Today it is account six months it might include building automation rules coaching specialists or joining sales conversations.
You care whether the customer gets new customers not only whether the account looks tidy
You want your expertise to scale across hundreds of accounts not just the few you can touch by hand

This role is not the right fit if you are looking for a fixed 9 to 5 with the same tasks every day you prefer doing the hands-on optimisation yourself rather than directing it or you prefer to do what is required and no more. That is a valid choice. It just isnt what a startup needs and we would rather say so manage yourselfWe dont chase people for work. Nobody will check in every day to ask what you have done remind you of a deadline or follow up on a task you said you would do. At Adbot that is your means you:

Know your priorities each day and get started without being told
Finish what you commit to by when you said you would
Update the team on your progress before anyone has to ask
Flag a problem or delay early with a suggested way forward
Spot work that needs doing and do it or raise it
Track every account against the 1:3 ROAS goal and act on the ones falling short without being prompted

If you need someone to check in on you before the work gets done this role is not for you get

Your strategy applied across many accounts at once through our automation so your thinking has far more reach than one persons hands
A front-row seat to how a funded ad tech startup is built working directly with the founder and a small senior team
Room to grow into a bigger role as the company grows based on what you take on and deliver
Salary: R35000 per month basic plus a monthly performance bonus of up to R15000 based on the share of customer accounts you get to a 1:3 return on ad spend
Location: Cape Town office hybrid (mostly remote)
Hours: 8am to 5pm
Start date: November 2026

How to applyEmail with the subject line Bots do it better and include:

Your CV
Two case studies of accounts where you increased a clients performance. For each tell us where the account started what you changed and why and the results with numbers and a timeframe. Anonymised is fine.
Your answer to this scenario:

An ecommerce customers Performance Max campaign has dropped 40% in conversion value over three weeks. Their Search campaigns are stable and nobody has changed the campaign us the first five things you would check in order and why. Applications without all three parts wont be considered.

Monthly Salary: R28000 - R35000

Required Experience:

Manager

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