Paid Social Specialist

Location: Claremont Cape Town
Work model: Predominantly in-office 4 days in-office with 1 remote day per week
Salary: R38 000 - R48 000 CTC

Why youd want to work here..

• Full-service digital agency with a strong performance marketing focus working across health wellness e-commerce and lifestyle brands
• Genuine team integration - leadership values visibility collaboration and people who operate as true team members not freelancers
• Founders are hands-on and involved in the business
• Long-term potential for the right person with hiring decisions weighted towards character accountability and integrity
• Exposure to both local and international client work including a dedicated offshore delivery team servicing a large UK agency

About our client..
Our client is a founder-led full-service digital marketing agency managing a portfolio of exciting ecommerce and consumer brands. Theyre looking for a Paid Social Specialist to manage and optimise paid media campaigns across Meta LinkedIn TikTok Pinterest and Snapchat driving results and maximising ROI.

What the job involves..

• Developing and executing paid social strategies across Meta TikTok and LinkedIn
• Building full-funnel strategies using audience-building techniques and CRM data
• Utilising tracking tools such as Facebook Pixel Google Tag Manager and UTM parameters
• Conducting audience research to refine targeting and improve ad performance
• Building and managing campaigns optimised for specific KPIs including conversions and lead generation
• Continuously optimising campaigns to improve KPIs revenue and lead targets cost-effectively
• A/B testing ad creatives copy and targeting parameters
• Generating performance reports using Data Studio and other connectors with actionable insights for stakeholders
• Collaborating with internal teams and clients to develop integrated marketing strategies
• Managing budgets effectively ensuring campaigns are delivered on time and within scope

What you need to be considered..

• 3-4 years experience as a paid social media manager within an agency
• Experience working with EU UK or US brands
• Proven track record managing paid social campaigns across multiple platforms with measurable results
• Strong understanding of audience targeting bidding strategies and campaign optimisation
• Proficiency in Meta Business Suite LinkedIn Campaign Manager TikTok Ads Manager Pinterest Ads and Snapchat Ads Manager
• Analytical mindset with experience using Google Analytics Looker Studio or similar reporting tools
• Strong communication and collaboration skills
• Experience in A/B testing and data-driven decision-making
• Knowledge of remarketing and conversion tracking strategies
• Familiarity with privacy regulations including GDPR and CCPA

Bonus points if you..

• Hold certifications in Meta Blueprint LinkedIn Marketing or Google Analytics
• Have knowledge of paid social automation tools and AI-driven campaign management
• Have experience with Social Programmatic Pinterest Snapchat or Reddit