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Paid Media Manager 19675
Job Location:
Job Location:
Cape Town - South Africa
Monthly Salary:
Not provided by the employer
Monthly Salary:
Posted:
28 May 2026 (30+ days ago)
Posted:
Application Deadline:
25 August 2026
Application Deadline:
Vacancies:
1 Vacancy
Vacancies:
Job Summary
Position: Senior Paid Media Manager (Lead Generation)
Working Hours: Monday to Friday 9 am - 5pm EST
Salary Range:USD/month (final offer depends on the client based on your skills and experience)
Work Setup: Remote Independent Contractor
Working Hours: Monday to Friday 9 am - 5pm EST
Salary Range:USD/month (final offer depends on the client based on your skills and experience)
Work Setup: Remote Independent Contractor
About the Company
A performance-driven lead generation business specializing in acquiring high-quality consumer leads through paid media campaigns in highly competitive industries.
A performance-driven lead generation business specializing in acquiring high-quality consumer leads through paid media campaigns in highly competitive industries.
About the Role
We are looking for a highly analytical and performance-driven Senior Paid Media Manager to take full ownership of paid acquisition efforts across Google Ads and Meta/Facebook Ads. This role is focused entirely on lead generation and is ideal for someone with deep expertise in managing and scaling campaigns in competitive local service industries.
We are looking for a highly analytical and performance-driven Senior Paid Media Manager to take full ownership of paid acquisition efforts across Google Ads and Meta/Facebook Ads. This role is focused entirely on lead generation and is ideal for someone with deep expertise in managing and scaling campaigns in competitive local service industries.
You will be responsible for strategy execution optimization reporting and creative direction. The ideal candidate understands both the technical and creative aspects of paid media and can consistently drive qualified lead volume while optimizing for performance metrics.
This role is ideal for someone who thrives in fast-paced environments enjoys autonomy and wants to make a significant impact on business growth.
Key Responsibilities
Paid Media Management
Paid Media Management
- Own and manage paid media campaigns across:
- Google Ads (Search Performance Max and YouTube preferred)
- Meta/Facebook & Instagram Ads
- Develop and execute lead generation strategies focused on acquiring high-quality leads
- Optimize campaigns for CPL conversion rate lead quality and overall ROAS
- Conduct keyword research audience targeting bidding strategy management and funnel optimization
- Continuously test landing pages ad copy creative angles and conversion strategies
- Utilize AI-supported workflows and tools to test and iterate ad creatives efficiently
Reporting & Optimization
- Analyze campaign performance and proactively identify opportunities for improvement
- Maintain reporting dashboards and communicate insights clearly to stakeholders
- Monitor paid media trends platform updates and competitor strategies
- Make data-driven decisions to scale campaigns effectively
Collaboration & Creative Direction
- Collaborate on ad creative development messaging hooks and offers
- Provide direction and feedback on performance-focused creatives
- Work independently while maintaining clear communication with the team
Requirements
- 5 years of hands-on paid media experience
- Strong experience managing lead generation campaigns (non-eCommerce)
- Proven success running Google Ads and/or Meta Ads in competitive industries
- Deep understanding of conversion-focused marketing and performance optimization
- Strong analytical reporting and problem-solving skills
- Comfortable taking full ownership of strategy and execution
- Experience creating or directing ad creatives for performance campaigns
- Ability to move quickly test aggressively and optimize based on data
- Strong written and verbal English communication skills
Nice to Have
- Experience in legal insurance financial services or other high-CPC lead generation industries
- Experience with landing page optimization and CRO
- Familiarity with AI tools for ad creative generation
- Experience scaling campaigns with large advertising budgets
Ideal Candidate
This is not a junior media buying role. We are looking for a highly skilled operator who can independently manage and scale paid acquisition campaigns in competitive markets. The ideal candidate is strategic execution-oriented highly analytical and thrives in performance marketing environments where results matter.
This is not a junior media buying role. We are looking for a highly skilled operator who can independently manage and scale paid acquisition campaigns in competitive markets. The ideal candidate is strategic execution-oriented highly analytical and thrives in performance marketing environments where results matter.
