Organic Content Lead 20500

Organic Content Lead (YouTube & Instagram)

Own the organic content strategy and growth across our core social channels

Location: Fully remote (region flexible; meaningful overlap with U.S. business hours preferred)
Employment: Full-time independent contractor (direct hire)
Reports to: Head of Marketing / Founder
Team: Works directly with the Video Editor Media Buyer and Design

We are a rapidly growing U.S.-based company in the fintech and digital investing-education space now expanding into a new software brand. Our growth is powered by a high-performing content and paid-acquisition engine: long-form video short-form social and conversion-focused funnels that turn audience attention into qualified customers. As we scale the same core marketing team supports both our established education brand and our new software product. This is a fast-moving direct-response environment where output iteration and measurable results matter more than polish for its own sake. Note: this role operates in the crypto and digital-asset education space so comfort working in that category is important.

This role exists because our organic presence has outgrown ad-hoc ownership. We are scaling YouTube and Instagram across two brands and we need one person who owns the strategy end to end rather than a set of disconnected contributors. You will set the content direction run the publishing engine and be accountable for channel growth and engagement.

You are the strategic owner of everything organic: what we publish why how it is packaged and how it performs. You will direct the video editor on what to produce optimize each channel and post for reach and retention and turn one core long-form video per week into a full slate of distributed short-form content. Success is measured in channel growth watch time and engagement not volume for its own sake.

Channel Strategy & Ownership

• Own the organic content strategy across YouTube and Instagram for both brands including cadence formats and content pillars.
• Optimize channel profiles bios playlists and positioning for discovery and conversion.
• Maintain a forward content calendar and keep the pipeline full and on schedule.

Packaging & Growth

• Own titles thumbnails hooks and descriptions; test and iterate to improve click-through and retention.
• Apply platform best practices and current trends to grow reach without diluting the professional credible brand voice.

Repurposing & Distribution

• Turn one weekly long-form video into a slate of short-form clips distributed across Instagram and other short-form surfaces.
• Direct the video editor on clip selection framing and priorities.

Analytics & Reporting

• Track retention CTR follower growth and engagement; report on what is working and adjust strategy accordingly.

• Demonstrated track record growing YouTube and Instagram channels (please include channels you have owned or led).
• Strong grasp of hooks retention thumbnails and short-form distribution mechanics.
• Ability to direct editors and creative talent not just produce content personally.
• Data-driven: comfortable making decisions from channel analytics.
• Excellent written English and clear communication for a remote team.

• Background in direct-response creator-economy high-ticket or info-product environments.
• Comfort with crypto fintech or investing content.
• Experience growing a founder-led personal brand.

You are: a strategic owner who takes full accountability for outcomes fast-moving and comfortable in a high-output environment metrics-driven confident directing creative talent and self-managing without heavy oversight. You care about growth you can measure and you protect a credible professional brand voice while doing it.