National Events Sales Manager

Join Race Coast as National Events Sales Manager - Drive Event Sales Across Our Iconic Venues

We are looking for a commercially driven confident and results-focused National Events Sales Manager to lead event sales growth across Race Coasts venues in the Western Cape and KwaZulu-Natal.

The ideal incumbent will be a strong sales professional with proven experience in hospitality events conferencing venue hire business development or commercial partnerships. This role requires someone who can build pipeline convert opportunities manage client relationships develop proposals support pricing discipline and drive profitable revenue across corporate events conferences hospitality private functions activations and major event opportunities.

The National Events Sales Manager will report to the Head of Events / Head of Hospitality & Events / Commercial Executive and will work closely with regional events teams hospitality Food & Beverage Marketing Finance and Operations to ensure that every sales opportunity is commercially viable professionally proposed and properly handed over for delivery.

The goal is to grow profitable event revenue nationally while protecting the guest experience venue standards operational capacity and commercial governance.

Location Race Coast Western Cape and Race Coast KwaZulu-Natal venues including Hollywoodbets Kenilworth Hollywoodbets Durbanville Hollywoodbets Greyville and Hollywoodbets Scottsville (on-site)

Type Full-Time

Experience A minimum of five (5) years experience in event sales hospitality sales conference sales venue hire business development or a similar commercial environment. A minimum of two (2) years experience managing sales targets pipelines proposals client relationships or sales support staff.

About Race Coast

From the Western Cape to KwaZulu-Natal we bring people together for legendary races vibrant festivals and unforgettable celebrations. Beyond the thrill of the track Race Coast is about live music fashion food and experiences that spark connection and keep the energy alive all year round.

At Race Coast we dont just host race days. We curate elevated experiences that blend sport style and sophistication. With our footprint across some of South Africas most iconic venues including Hollywoodbets Kenilworth and Hollywoodbets Durbanville in the Western Cape and Hollywoodbets Greyville and Hollywoodbets Scottsville in KwaZulu-Natal we are redefining the modern race day for a discerning audience. Each event is an exhilarating hub of heart-pounding action lifestyle and entertainment.

• Develop and implement a national events sales strategy aligned to Race Coasts commercial hospitality and venue utilisation objectives.
• Drive revenue growth across conferences corporate events private functions race-day hospitality suite sales venue hire brand activations partner events and major event opportunities.
• Build manage and report on a national events sales pipeline across Western Cape and KwaZulu-Natal.
• Identify and secure new business opportunities from corporates agencies event organisers sponsors brands tourism partners hospitality clients and private event markets.
• Build and maintain strong relationships with key clients partners sponsors event agencies professional conference organisers corporates and repeat customers.
• Prepare and oversee professional proposals quotations presentations rate cards venue packages and client contracts.
• Ensure all proposals are aligned to approved pricing minimum spends package structures venue capacity operational feasibility and gross margin requirements.
• Set monitor and achieve national event sales targets including revenue conversion rate average deal size and pipeline value.
• Work closely with regional Events Managers Hospitality & Conference Managers and operational teams to ensure accurate event scoping before proposals are submitted.
• Work with Food & Beverage to ensure hospitality packages menus and event offers are commercially viable and operationally deliverable.
• Partner with Marketing to develop campaigns sales collateral venue positioning seasonal promotions and lead generation initiatives.
• Represent Race Coast at networking events trade expos client meetings industry functions and commercial partnership discussions.
• Conduct site inspections client presentations and venue walk-throughs across Race Coast venues.
• Ensure client handovers to event delivery teams are clear complete and documented once bookings are confirmed.
• Track sales performance enquiry sources conversion rates lost business reasons client trends and market opportunities.
• Provide weekly and monthly reports on pipeline confirmed revenue sales activity conversion rates risks and forecasted income.
• Support the development of standardised national event packages venue hire models hospitality offers conference packages and upgrade opportunities.
• Monitor competitor venues market pricing client demand and industry trends to improve Race Coasts commercial positioning.
• Ensure no event is treated as confirmed until signed documentation deposit confirmation and internal delivery ownership are in place.
• Ensure client changes after quote or contract stage are re-costed approved and documented before being committed to delivery.
• Supervise support or mentor Events Sales Coordinators and regional sales support staff where applicable.
• Maintain accurate CRM records client notes sales activity proposal status and follow-up actions.
• Collaborate with Finance to support invoicing deposits payment milestones and debtor-risk visibility.
• Escalate low-margin high-risk high-complexity or strategically sensitive opportunities to senior management before commitment.

What Youll Need

• Grade 12 / Matric / NQF Level 4 equivalent qualification.
• Degree or Diploma in Sales Marketing Hospitality Events Management Business Management or a related field.
• A minimum of five (5) years proven experience in event sales hospitality sales conference sales venue hire business development or commercial partnerships.
• Experience selling events hospitality packages conferences corporate functions sponsorship-linked events or venue-based experiences.
• Proven ability to achieve sales targets and grow revenue.
• Strong negotiation presentation and client relationship management skills.
• Experience preparing proposals quotations contracts sales presentations and commercial packages.
• Strong commercial judgement with an understanding of pricing margins minimum spends deposits payment terms and profitability.
• Experience managing a sales pipeline CRM system sales reports and conversion tracking.
• Experience working with Operations Food & Beverage Finance Marketing and event delivery teams.
• Ability to understand client requirements and translate them into commercially viable event solutions.
• Excellent written and verbal communication skills.
• Strong computer literacy including Microsoft Office Excel PowerPoint email and CRM or sales management tools.
• Experience in market analysis competitor tracking or venue positioning will be advantageous.
• Experience managing or mentoring sales coordinators or support staff will be advantageous.
• Valid drivers licence and own reliable vehicle with the ability to travel between Race Coast venues client meetings trade expos networking events and off-site activations as required.
• Ability to work flexible hours including selected race days weekends client events and industry networking opportunities.
• Clear criminal record.

What Were Looking For

• Sales Drive: A results-orientated professional who actively hunts for opportunities follows up properly and turns interest into confirmed business.
• Commercial Acumen: A person who understands revenue margin pricing minimum spends payment risk and profitability. Strong sales are great. Unprofitable sales are just expensive applause.
• Client Relationship Management: A confident relationship builder who can manage senior clients agencies sponsors partners and event organisers professionally.
• Negotiation Skills: Someone who can negotiate value protect margin and close deals without giving away the venue the linen and half the dignity of the business.
• Presentation Skills: A polished communicator who can present Race Coast venues packages and event concepts with confidence and credibility.
• Pipeline Discipline: A structured sales operator who keeps CRM records follow-ups forecasts and proposal statuses accurate and current.
• Strategic Thinking: Someone who can identify market opportunities package venue assets properly and help position Race Coast as a national events and hospitality platform.
• Collaboration: A team player who works effectively with Events Food & Beverage Marketing Finance Racing Operations Security Maintenance and regional teams.
• Attention to Detail: Accurate proposals quotations contracts client briefs and handovers are critical.
• Accountability: A professional who owns targets follows through reports honestly and takes corrective action where performance gaps appear.
• Adaptability: Able to work in a fast-paced high-pressure event-driven environment where priorities shift and timelines are often short.
• Professionalism and Integrity: A reliable individual who protects client relationships company reputation and commercial governance.

• National Impact: Play a central role in growing events revenue across Race Coasts Western Cape and KwaZulu-Natal venues.
• Iconic Venues: Sell and package some of South Africas most recognisable racecourse venues for corporate events hospitality conferences activations and premium experiences.
• Commercial Influence: Help shape pricing packages pipeline discipline and sales strategy across a growing national events platform.
• Dynamic Environment: Work in a fast-moving business where sport entertainment hospitality lifestyle and corporate events intersect.
• Growth Opportunity: Build relationships with brands agencies corporates sponsors and event organisers while contributing directly to Race Coasts commercial success.

Ready to Join the Adventure

If you are passionate about sales hospitality events and commercial growth and you want to help build Race Coast into a national events powerhouse we would love to hear from you.

Application Process

Interested candidates are invited to submit the following:

• Resume/ CV: Detailing professional experience and qualifications.
• A Cover Letter: Explaining your interest in the role and how your experience aligns with our requirements.

E-mail or apply via the relevant recruitment platform.