Mr D Senior Copywriter and Content Strategist

Mr D a division of the Takealot Group is looking for a highly talented Senior Copywriter and Content Strategist to join our team in Cape Town.

We are a young dynamic hyper growth company looking for smart creative hard-working people with integrity to join us!

Think youve been challenged before Think again!

• Scale: Show the millions of Mr D customers what you can do
• Learn: We work with the best of the best and then some.
• Grow: Expand your career in the fast-growing Takealot Group: Mr D and TFS. We like to promote from within: Heres your chance.

This position reports to the Head of Creative Studio

Purpose of the role :To craft compelling copy that resonates across a diverse brandecosystem including restaurants groceries retailers andbeyond .To collaborate with the design and marketing teams to deliverengaging campaigns app content digital experiences a vital role in shaping the tone of voice and communicationstyle across channels ensuring alignment with our brandidentity and business objectives .To manage a small team of copywriters quality and accuracy ofwork.

Your responsibilities will include:

• 1. Concept & Content Development
  Develop creative campaign concepts and write standout copyfor various brand materials such as email website socialmedia advertising in-app notifications and blog content.
  Collaborate with designers strategists and marketing teamsto bring campaigns and creative ideas to life.
  2. Brand Tone & Voice
  Act as a voice champion for the brand ensuring consistencyin messaging and tone across verticals (food groceries retailetc.).
  Work on evolving and adapting the brand voice to connectmeaningfully with different audiences and platforms.
  3. Strategic Storytelling
  Turn complex ideas into clear impactful and emotionallyengaging narratives that drive customer conversion andretention.
  Help shape brand storytelling to reflect our mission anddifferentiate us from competitors.
  4. Collaborative Ideation
  Partner closely with members of the Creative Studio such asdesigners art directors and motion teams to develop integratedcampaigns.
  Support cross-functional teams including Product Marketingand Operations with copy needs that align with broaderbusiness goals.
  5. Editorial Ownership
  Take ownership of written content for app CTAs promotionsSEO-friendly digital content advertising scripts and long-formeditorial.
  Proofread and refine copy to ensure clarity grammaticalaccuracy and creative excellence.

.Attributes required:

• Ability to translate a creative concept into a clear contentplan
• Strategically driven with a sound understanding of brand and business growth.
• Must be comfortable with writing in various styles and for multiple formats for example digital advertising UX for mobile app social media performance marketing in-app PR radio etc
• Active and well-rounded personal presence in social media with an understanding of each platform and the best practices
• Detail oriented
• Excellent proof-reader
• Must be able to manage a team a content calendar and an agency relationship.
• Takes initiative and works well independently
• Strong communication and time management skills
• An enthusiasm for being a part of a fast-paced start-up environment
• Blogging and ad agency experience advantageous
• An ability to write creative copy both for large pieces of content (e.g. product descriptions) and smaller texts (e.g. social media posts)
• Solid time-management skills

Qualifications Experience and Competencies:

• Bachelors degree or equivalent qualification incommunications/copywriting/branding/marketing/brandstrategy
• Computer literacy essential
• Creative track record with 5 years industry experiencewith a through the line portfolio
• Experience working at creative agency advantageous
• Experience writing for ecommerce on-demand or multi-brand environments (advantageous)
• Proven work experience as a Senior Copywriter Product Copywriter or similar role
• Portfolio of published articles
• Hands-on experience with Content Management Systems
• Basic keyword search knowledge

Lets talk about life @ Mr D

• The power is in your hands: We offer a market-related Total Remuneration Package which allows full flexibility according to your needs. Go on be the master of your own destiny.
• No doors: We arent fans of stuffy offices or siloed work environments. See someone you like High five collab and make something great.
• Online Learning: Share ideas and grow with global industry leaders who are all just a Slack message away. Love to learn Up-skill with free access to courses on Prosus Academy and more.
• Good times: Get to know the other extraordinary minds in the takealot group during regular social events and out-of-office activities (think hikes think mini golf think good times).
• Birthday leave: Cake Day all the way. Enjoy your day off - you deserve it.
• Help when you need it most: Confidential counselling legal support and financial guidance for free anytime anywhere.
• Free parking: No more 5km fun runs to your desk (unless you want to)

Like what you see

If you meet the above you are an Extraordinary Mind. Apply today!!

Mr D is an Equal Opportunity Employer. Applicants from previously disadvantaged groups and people with disabilities will be given preference