Meta Media Buyer SaaS
Durban - South Africa
Job Summary
About the Role:
We are seeking a results-driven Meta Media Buyer to lead manage and optimize our clients paid advertising campaigns across Meta platforms (Facebook & Instagram). In this role you will sit at the intersection of media buying strategy campaign performance analysis and end-to-end creative production. You will be directly responsible for driving high-quality lead generation campaigns for US service businesses systematically testing ad creative and maintaining scalable cost-per-lead targets.
What Youll be Doing:
- Campaign Architecture & Setup: Build manage and scale lead generation ad campaigns within Meta Ads Manager ensuring optimal structure tracking setup and audience targeting.
- Creative Strategy & Content Creation: Develop campaign hooks copy and visual creative using design and video editing tools such as Canva and CapCut.
- Performance Optimization: Continuously monitor and optimize active ad sets budget allocation bid strategies and audience targeting to achieve client CPA and CPL benchmarks.
- A/B Testing & Analysis: Design and execute continuous creative testing roadmaps (hooks formats visuals CTAs) to prevent creative fatigue and lower acquisition costs.
- Data Monitoring & Reporting: Track key performance indicators (CPL CPA CTR ROAS Thumb-stop Rate) and deliver actionable performance updates and optimization insights.
What Were Looking For:
- Experience: 3 to 5 years of proven hands-on experience setting up managing and scaling ad spend on Meta Ads Manager.
- Lead Generation Expertise: Strong background running successful lead generation campaigns specifically tailored for service-based businesses in the US market.
- Creative Tools & Production: Proficiency in designing and editing ad creative using tools like Canva and CapCut.
- Analytical Mindset: Ability to interpret campaign metrics troubleshoot underperforming ad sets and translate data into tactical creative and campaign adjustments.
You are welcome to have a look at our website for more information about Whistle: