Marketing Manager
Constantia - South Africa
Job Summary
- Lead and manage the organisations brand ensuring a consistent and compelling brand identity across all marketing and communication channels.
- Develop and implement the marketing and communications strategy in line with business objectives.
- Drive brand awareness engagement and positioning.
- Plan create and publish high-quality marketing collateral.
- Coordinate and manage internal and external marketing and communication initiatives.
- Ensure all marketing activity aligns with established brand standards and guidelines.
- Manage the organisations digital presence including:
- Website
- Social media platforms
- Email marketing
- Digital campaigns
- Website
- Develop implement and optimise lead-generation and promotional campaigns.
- Ensure digital content remains current engaging relevant and on brand.
- Monitor digital engagement and campaign performance.
- Identify opportunities to improve digital reach engagement and conversion.
- Create engaging marketing and communications content across multiple platforms.
- Write edit and proofread:
- Newsletters
- Promotional material
- Website content
- Social media content
- Digital communications
- Marketing collateral
- Newsletters
- Ensure all written communication maintains a professional and consistent brand tone.
- Coordinate content creation and maintain an effective marketing content calendar.
- Manage and enhance the organisations public relations profile.
- Develop positive relationships with members customers guests staff and the wider community.
- Support initiatives that strengthen brand reputation and public awareness.
- Ensure communication is professional accurate and aligned with the organisations brand values.
- Attend events and activations to capture relevant photography video and other content.
- Ensure events and initiatives receive appropriate marketing exposure.
- Develop content for newsletters social media websites and other marketing channels.
- Coordinate with photographers designers agencies and other external suppliers where required.
- Build strong relationships with internal and external stakeholders.
- Work closely with management and operational teams to understand marketing requirements.
- Collaborate with relevant business units to identify opportunities for cross-promotion and increased engagement.
- Understand customer and stakeholder needs and use these insights to improve marketing initiatives and engagement.
- Monitor analyse and report on the effectiveness of marketing campaigns and communication activities.
- Track relevant marketing and digital performance indicators.
- Evaluate campaign results and recommend improvements.
- Use data and market insights to support future marketing decisions.
- Report on marketing activity engagement and campaign performance to management.
- Recognised degree or diploma in Marketing Communications Public Relations Business Administration (Marketing) or a related field.
- 35 years progressive experience in a marketing communications or brand management role.
- Proven experience managing digital marketing channels.
- Experience managing social media platforms website content and email marketing.
- Proven experience writing editing and proofreading marketing content.
- Experience developing and implementing marketing campaigns.
- Strong understanding of brand management and marketing communications.
- Excellent written and verbal communication skills.
- Strong interpersonal and relationship-building skills.
- Excellent attention to detail and accuracy.
- Strong organisational and project management skills.
- Ability to manage multiple priorities and deadlines.
- Ability to work independently while also contributing effectively within a team.
Required Skills:
Recognised degree or diploma in Marketing Communications Public Relations Business Administration (Marketing) or a related field. 35 years progressive experience in a marketing communications or brand management role. Proven experience managing digital marketing channels. Experience managing social media platforms website content and email marketing. Proven experience writing editing and proofreading marketing content. Experience developing and implementing marketing campaigns. Strong understanding of brand management and marketing communications. Excellent written and verbal communication skills. Strong interpersonal and relationship-building skills. Excellent attention to detail and accuracy. Strong organisational and project management skills. Ability to manage multiple priorities and deadlines. Ability to work independently while also contributing effectively within a team.
Required Education:
ecognised degree or diploma in Marketing Communications Public Relations Business Administration (Marketing) or a related field. 35 years progressive experience in a marketing communications or brand management role.