Marketing Director

Location: South Africa (Remote)
Engagement: Independent Contractor Monthly
Reports to: CEO
Remuneration Range: R67000 R75000 per month

EyeCarePro is the growth engine behind North Americas leading optometric practices. We deliver full-funnel digital marketing and innovative SaaS tools that help eyecare businesses attract more patients improve efficiency and grow sustainably in a competitive healthcare landscape.

With five consecutive EyeVote Awards for excellence in Online and Social Media Marketing we are recognized not just for our results but for how we achieve them. Our team operates with the structure of a product company and the agility of a marketing agency backed by a fully remote global workforce.

Our culture is grounded in collaboration empathy and a data-driven mindset. We thrive on curiosity proactive problem-solving and a strong desire to learn improve and stay ahead in a fast-evolving digital environment.

We have the ingredients. We need someone to build the engine.

EyeCarePro has spent more than 25 years building a leading position in the North American optometry market. We have deep industry insights relationships an established client base proprietary market knowledge and data a growing technology and SaaS portfolio strong client results and significant executive thought leadership.

There is a lot to work with.

The opportunity now is to bring it together into a sophisticated scalable marketing function across our brands.

Thats what were hiring you to do.

Turn strategy into execution.
Turn expertise into content.
Turn products into compelling propositions.
Turn relationships into reach.
Turn our client base into an active growth channel.
And turn marketing into a measurable pipeline.

Youll lead a small team work directly with the CEO and COO and have access to capabilities across the wider business.

Youll own the marketing operating system and positioning product marketing content campaigns CRM client marketing demand generation sales enablement automation and measurement.

We expect you to be strategic enough to know what we should do commercial enough to understand why and hands-on enough to make sure it actually happens.

A senior B2B marketer who has built things before.

Someone equally comfortable with brand and pipeline content and data strategy and execution.

You understand how to market services technology and SaaS. You know how Marketing Sales and Client Success fit together. You use AI and automation as leverage. And you measure success in commercial outcomes not marketing activity.

Most importantly when presented with a business that already has the relationships expertise products data and market position you see the opportunity to build something exceptional.

If that sounds like the kind of marketing challenge youve been looking for wed like to meet you.

• 100% remote role
• Must be based in South Africa and available to work 8:00 AM to 4:00 PM EST Monday to Friday
• Must provide:
  • A reliable high-speed internet connection
  • A quiet professional workspace
  • Personal computer monitors and required work equipment
  • Load-shedding backup where applicable

• Competitive remuneration and paid time off
• Fully remote work environment
• Opportunities for personal and professional growth
• Direct exposure to senior leadership and the opportunity to shape the companys marketing direction
• The opportunity to build and scale a sophisticated marketing function rather than simply inherit one
• Work across established services technology SaaS data and thought leadership
• Help drive growth for eyecare practices across North America
• Join a team that values execution experimentation collaboration and excellence

If youre a senior B2B marketer who gets excited by the opportunity to build connect and scale a marketing engine and you want your work measured by its commercial impact we want to hear from you.

Please submit your application along with your CV and any relevant examples of marketing strategies campaigns content product marketing or growth initiatives youve led.

Note: If you do not hear back from us within two weeks of submitting your application please consider your application unsuccessful.