Lifecycle Marketing Manager

Position : Lifecycle Email Marketing Manager

Work Hours (Client) : Monday to Friday 9am till 5pm Central Time

Pay Range : $2000 to $2500/ month (varies based on skill set and experience level)

Location of Search : South Africa

Work Location : Remote

Company Overview:

Our client is a leading web-based time tracking and scheduling software designed to streamline workforce management for businesses of all sizes.

Role Overview:

As the Lifecycle Email Marketing Manager you will be responsible for developing executing and optimizing end-to-end email campaigns to drive customer retention engagement and lifecycle growth.

Duties and Responsibilities:

• Build and launch lifecycle emails in HubSpot for trials new customers upgrades at-risk customers and win-back.
• Write and update email copy including industry versions for construction restaurants and retail healthcare and a general default.
• Build and maintain lists and segments by plan industry company size and product usage.
• Test constantly: keep a ranked list of tests (subject lines preview text copy timing audience) run each one with a clear measure and roll out what wins.
• Check every email and enrollment before it goes live: right people right sender right links. If something could reach the wrong customers stop and check with the Marketing Manager first.
• Keep a current register of live emails and workflows and retire dead emails once theyre signed off.
• Work with the sales and retention reps on who sends what.
• Send a weekly written report: what shipped what you tested the results and whats next.

What Success Looks Like

• Email results improve month over month: opens clicks replies and conversions.
• Every test ends with a written result and a decision.
• Emails ship on schedule with no wrong-audience sends.
• Shared with the team: more trials turning into paying customers better activation in the first 7-14 days more plan upgrades and lower churn.

Minimum Qualifications:

Language requirement: Excellent English written and communication skills

Experience: 4 years experience in SaaS lifecycle or email marketing.

• Deep hands-on experience with HubSpot workflows lists and segmentation.
• A self-starter who works well without a lot of direction and finishes what they start.
• A track record of testing emails and improving results. Bring an example including one that didnt work.
• Proven experience managing lifecycle email marketing campaigns and automated user journeys.
• Careful and detail-minded. You check audiences and data before you switch anything on.
• Clear plain writing in your own words.
• A track record of staying in roles long enough to see year-over-year results.

Bonus Experience

• Product-led SaaS or free-trial funnels.
• Marketing to SMBs or operational industries (construction field services healthcare).
• GA4 Amplitude or similar analytics.