Insurance Marketer

Our client a short-term insurance brokerage based in Pretoria East is looking for a qualified Marketing professional to drive brand awareness and new business growth with particular focus on the heavy commercial vehicle (HCV) and transport sector. The role combines traditional relationship-based marketing with digital and campaign work and would suit a creative self-starter who is comfortable working independently and building relationships within the industry.

• Develop and execute marketing plans aligned to the brokerages growth targets with a focus on the HCV and commercial vehicle market
  
• Identify and pursue new business opportunities within the transport fleet and commercial vehicle sectors
  
• Build and maintain relationships with fleet owners dealerships industry bodies and referral partners
  
• Represent the business at industry events expos trade shows and networking opportunities
  
• Manage the brokerages social media presence website content and digital campaigns
  
• Create marketing collateral including brochures presentations proposals and email campaigns
  
• Conduct market and competitor research to inform positioning product messaging and pricing input
  
• Support the broking and sales team with lead generation campaign material and follow-up activity
  
• Track and report on campaign performance lead conversion and return on marketing spend
  
• Maintain the CRM and marketing database accurately and in line with POPIA requirements
  
• Coordinate with external designers printers media partners and agencies
  
• Ensure all marketing and advertising material complies with FAIS and insurer requirements
  
• Assist with client retention cross-selling and referral initiatives
  

Our client is offering a market-related salary depending on qualifications and experience plus a performance-based incentive structure. Additional benefits include:

• Travel and cell phone allowance
  
• Marketing budget and creative autonomy within an established growing business