Head Visual Identity & Brand Enablement

REQ 148364 Thembi Mtshali

Location: Johannesburg Sandton

Closing Date: 27 October 2026

To develop govern and execute Nedbanks visual identity environmental branding and brand enablement strategy across all physical and employee-facing touchpoints. The role is responsible for ensuring consistent application of the Nedbank brand within branches corporate environments signage merchandising corporate wear and related branded assets while driving operational excellence stakeholder alignment governance innovation and cost optimisation in support of Nedbanks strategic objectives..

Brand Identity & Visual Governance
Develop and implement the visual identity and brand enablement strategy aligned to Nedbanks overall brand and business strategy.
Govern the application of Nedbanks visual identity standards across all physical and branded environments.
Ensure consistent and compliant execution of brand standards across South Africa and Nedbank Africa Regions.
Maintain and update brand specifications standards toolkits and governance documentation.
Evaluate emerging trends and introduce best practices that strengthen and evolve the Nedbank brand experience.
Environmental Branding & Infrastructure
Lead the design and execution of branch branding signage ATM branding environmental graphics and related infrastructure initiatives.
Drive delivery of strategic infrastructure branding programmes aligned to business transformation objectives.
Ensure brand consistency across new builds refurbishments relocations and branch format transformations.
Oversee maintenance refresh and repair programmes to protect the quality and integrity of physical brand assets.
Support future-fit branch and distribution channel initiatives through the adaptation of brand standards and design principles.
Brand Enablement & Employee Experience
Lead the strategy and delivery of corporate wear merchandising and brand shop solutions that enhance employee and stakeholder experiences.
Ensure branded assets align with Nedbanks EVP and organisational culture objectives.
Drive innovation and continuous improvement of internal brand enablement services.
Foster employee adoption and engagement through impactful brand experiences and solutions.

Stakeholder Management
Build and maintain strategic relationships with business executives marketing leaders infrastructure teams procurement HR risk and external partners.
Partner with internal stakeholders to understand requirements and deliver integrated solutions that meet business objectives.
Influence decision-making through expert brand guidance and recommendations.
Ensure continued stakeholder satisfaction through effective engagement communication and service delivery.
Risk Governance & Compliance
Ensure compliance with all relevant policies governance frameworks and regulatory requirements.
Identify and mitigate operational financial and brand risks.
Establish and monitor controls relating to suppliers contracts specifications and brand governance.
Ensure effective audit risk and compliance management practices within the function.
Financial & Operational Management
Manage budgets supplier performance and operational delivery across the portfolio.
Drive efficiencies cost savings and cost avoidance initiatives.
Monitor performance against agreed service levels and business objectives.
Implement processes and governance frameworks that improve operational effectiveness.
People Leadership
Develop and implement a people strategy that supports Nedbanks vision and values.
Build a high-performing engaged and inclusive team.
Manage performance development succession planning and talent initiatives.
Coach and mentor team members to optimise capability and performance.
Contribute to recruitment retention and leadership development initiatives.
Drive transformation and employment equity objectives within the function.

Diploma
Advanced Diploma / National First Degree

Postgraduate Degree in Marketing Brand Management Commerce Design Management Architecture Interior Design Built Environment or related field.

5-8 years management experience within Marketing Brand Management Visual Identity Environmental Branding Retail Branding Design Management Corporate Identity or related fields.
Experience managing large-scale branding programmes suppliers and stakeholder groups.
Experience leading cross-functional projects and operational teams.
Financial governance and people leadership experience.

Capacity planning
Change management
Communication strategies
Diversity management
Employee training and development
Organisational behaviour theory
Principles of project management
Stakeholder management
Strategic planning
Talent management
Additional role-specific knowledge:
Brand governance and corporate identity management
Environmental branding and signage standards
Facilities and infrastructure branding
Supplier and contract management
Procurement and vendor governance
Design management
Customer and employee experience principles
Budget and cost management