E-Commerce Sales Manager (Wine Brands)
Stellenbosch - South Africa
Job Summary
Responsibilities:
Lead and optimize online sales channels and direct-to-consumer store strategy for both Plaisir and Bartinney.
Plan launch and direct revenue-generating campaigns to meet and exceed annual growth targets (R5m growth trajectory).
Analyze web traffic sales conversion rates customer retention and customer lifetime value (LTV) to optimize funnels continuous improvement.
Manage and execute performance advertising campaigns across Meta (Facebook and Instagram) Google TikTok and Email Marketing.
Optimize ad spend creative assets audience targeting and copy to drive measurable ROAS and online conversions.
Implement data-driven retention strategies through automated email sequences and segmented email marketing campaigns.
Attend and support estate events (1 to 2 times per week) across Plaisir (Simondium) and Bartinney (Banhoek Valley).
Manage weekend event coverage as required to foster direct customer relationships and drive on-site conversion to e-commerce channels.
- Leverage modern AI tools (ChatGPT Claude Grok etc.) to streamline daily workflows improve copy/content creation analyze data and optimize marketing strategies.
Minimum Requirements:
Strong practical knowledge of multi-channel advertising platforms (Facebook Ads Manager Google Ads TikTok Ads Instagram and Email Marketing platforms).
Familiarity with direct-to-consumer e-commerce dynamics (wine/beverage industry experience is a bonus but formal minimum years of experience are flexible for the right candidate).
Excellent written and verbal communication skills.
Comfortable working weekends and flexible hours during events when needed.
- Character and Mindset
Target-Driven: Highly motivated by sales targets and performance-based commission.
Analytical and Data-Led: Comfortable working with numbers performance dashboards and conversion metrics.
Self-Motivated: Capable of operating autonomously in a semi-remote workspace while maintaining high productivity.
Forward-Thinking: Eager to experiment with and adopt AI tools to enhance function performance.
Benefits:
Competitive salary based on experience (salary can potentially be more based on experience/skills)
IF you meet the above requirements and want to make a career-changing move apply today by emailing your CV to
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Required Experience:
Manager
About Company
Hire Resolve connects Job seekers to Employers. The company is a Specialist Recruitment & Staffing company with a national presence with a customer base of listed companies on the JSE and global multinationals. The company prides itself on its technical & industry knowledge. The cons ... View more