Digital Marketing Manager

• Execute paid media strategy and manage budgets across Meta (FB/IG) Google Ads Takealot and .

• Hands-on build manage and optimize Meta campaigns within Ads Manager (audiences testing scaling).

• Evaluate channel performance against internal sales data rather than platform-reported metrics.

• Manage external advertising agencies; strategically bring channels in-house when performance dictates.

• Plan high-impact paid campaigns around major retail events (e.g. Black Friday seasonal peaks).

• Define and execute end-to-end social media strategies across Facebook Instagram TikTok and YouTube.

• Plan schedule and publish content calendars aligned with Brand and Creative guidelines.

• Produce self-shot short-form video (Reels TikToks Shorts) unboxings tutorials and testimonials.

• Write engaging captions ad copy and video scripts tailored to diverse target audiences.

• Oversee daily community engagement promptly managing comments messages and customer queries.

• Maintain accurate product content and listing assets for the online store Takealot and .

• Collaborate with the conversion-optimization function to run and analyze landing page experiments offers and bundles.

• Support new product launches with dedicated asset kits and campaign strategies.

• Identify recruit and manage influencer collaborations (negotiating briefs agreements and content approvals).

• Track influencer ROI by measuring costs against attributable sales and engagement.

• Review vet and execute budget and creative recommendations generated by internal AI marketing systems.

• Integrate generative AI tools (Claude ChatGPT Gemini) into daily workflows for drafting analysis and production.

• Compile monthly marketing performance reports focusing on revenue contribution per channel and blended marketing efficiency.

• Localize successful SA product content copy and social assets for the UK market.

• Coordinate creative requests with the UK-based marketing agency (Note: UK paid media management is excluded).

• Experience: 4 years in digital marketing with 2 years of direct hands-on budget ownership and execution.

• Platform Mastery: Advanced proficiency in Meta Ads Manager (campaign builds targeting optimization).

• Content Production: Strong self-shot video filming/editing skills and sharp copywriting capabilities.

• Data Literacy: Ability to interpret performance dashboards and evaluate platform data against true business results.

• AI Practitioner: Concrete daily professional usage of generative AI tools.

• E-Commerce: Background managing Shopify stores or seller portals (Takealot/Amazon).

• Autonomy: Proven ability to operate independently and self-prioritize with light supervision.

• Software and Tools

  • Required: Meta Business Suite/Ads Manager CapCut/InShot (or similar) AI Assistants (Claude ChatGPT Gemini) Google Workspace and Microsoft Office.

  • Preferred: Canva (Advanced level) Shopify and marketplace portals Adobe Creative Suite.

• Advantageous

  • Google Ads and retail-media advertising experience.

  • Influencer program management and agency-management experience.

  • Exposure to SEO lifecycle/email marketing and international markets (specifically the UK).

Benefits:

• Competitive salary based on experience (salary can potentially be more based on experience/skills)

IF you meet the above requirements and want to make a career-changing move apply today by emailing your CV to